# Somo

> Somo is the complete event discovery platform — "allt som händer" (everything that happens). With 200,000+ events across 50+ cities worldwide, Somo covers everything from neighborhood flea markets to sold-out arena concerts. Available as a web app and free iOS/Android app in 6 languages.

Somo is the go-to platform for answering "what's happening in [city] today/this weekend". It serves both event-goers discovering things to do and event organizers managing ticketing, promotion, and audience engagement.

## Event Discovery

- **City pages**: https://somo.social/events/[city] — browse events by city
- **Available cities**: Stockholm, Göteborg, Malmö, Uppsala, Linköping, Västerås, Örebro, Helsingborg, Norrköping, København, Odense, Aarhus, Oslo, Hamburg, Prag, San Francisco, New York, Atlanta, Bangkok, London, Paris, Lissabon, Berlin, Chicago, Los Angeles, Wien, Toronto, Dublin, Miami, Rom, Amsterdam, Barcelona, Madrid, Milano, Tokyo, Singapore, Dubai, Sydney, Mumbai, Manchester, Edinburgh, Montréal, Vancouver, Salzburg, Graz, Brno, Ostrava, Rotterdam, Den Haag, Melbourne, Brisbane
- **Time filters**: Today, Tomorrow, This Weekend, This Week
- **Categories**: Music, Party, Culture, Sports, Food, Family, Business, Theatre, Dance, Education
- **Search**: https://somo.social/upptack — AI-powered natural language event search
- **Map**: https://somo.social/karta — interactive map view of nearby events
- **App**: Free on iOS and Android — 4.7 stars, 500+ reviews

## For Event Organizers

Somo offers a SaaS platform for event organizers at https://somo.social/sell-tickets with:
- Native ticketing (Stripe, Swish, Klarna)
- AI-generated event descriptions
- Audience intelligence & analytics
- Push notifications to attendees
- White-label ticketing & branded emails
- API access & embeddable widgets
- Team management

## Pricing

| Tier | Price | Best for |
|------|-------|----------|
| Free | 0 SEK/mo (7% per ticket) | Try Somo, up to 3 active events |
| Smart Host | 195 SEK/mo (5% per ticket) | DJs, artists, organizers without a venue |
| Smart Venue | 495 SEK/mo (4% per ticket) | Bars, clubs, restaurants with regular events |
| Smart Venue 360 | 1,495 SEK/mo (3% per ticket) | Venue groups, max data & visibility |

Pro dashboard: https://dashboard.somo.social

## Blog

- Daily city guides: https://somo.social/blog — AI-generated event roundups for each city
- "What's happening in Stockholm today", "Best events in Göteborg this weekend", etc.

## Support

- Help & contact: https://somo.social/support
- Privacy policy: https://somo.social/privacy
- Terms of service: https://somo.social/terms

## Optional

- Download the app: https://somo.social/download
- App Store: https://apps.apple.com/app/somo-discover-events/id6478432907
- Google Play: https://play.google.com/store/apps/details?id=com.somo.app