Beyond the Prompt | #ATLTechWeek

🌟 Join us for an insightful session with Alex Malebranche! 🌟

Everyone has ChatGPT on their phone, but almost nobody is using AI effectively. The gap between "I use AI" and "AI is transforming how we operate" doesn't close with better prompting; it closes with better thinking.

Alex Malebranche, founder of BoyTwigg, builds custom AI agents for various industries. With experience at AWS, GitHub, and Cloudflare, he has observed the same three mistakes that hinder smart teams repeatedly. In this session, he will break down these mistakes and provide a framework that truly works:

• Workflows over prompts
• Systems over shortcuts
• Humans in the loop where it matters most

Learning Outcomes:

• Identify the three most common mistakes teams make when adopting AI
• Build workflows around AI instead of chasing the perfect prompt
• Design systems that scale AI use across a whole team, not just one power user
• Understand where human involvement is essential and where it isn't

About Alex:
Alex Malebranche is a program management and strategy leader with extensive corporate and startup experience. He served four years as a Military Intelligence officer in the U.S. Army and has built a venture-backed startup from the ground up. Alex is also a vocal advocate for mental health in tech and entrepreneurship.

Parking Options:

• Prominence Parking Deck: 3699 Lenox Rd NE, Atlanta, GA 30305
  Parking Rate Information
  Walking Directions (8–10 minutes):

  1. Exit the parking deck onto Lenox Rd NE.
  2. Head south, then turn onto Piedmont Rd NE.
  3. Continue south for about 0.4 miles.
  4. Atlanta Tech Village will be on your right at 3423 Piedmont Rd NE.

• Tower Place Parking Deck: 3340 Peachtree Rd NE, Atlanta, GA 30326
  Parking Rates:

  • 19 minutes or less: Free
  • 20–30 minutes: $3
  • 2 hours: $12
  • 3–6 hours: $18
  • 6–24 hours: $24
    Walking Directions (3–5 minutes):
  1. Exit the parking deck toward Piedmont Rd NE.
  2. Head toward Piedmont Rd NE; Atlanta Tech Village will be just a short walk away.