Hitting the Right Note in Every Market - A Breakfast With LILT

Most global brands approach localisation merely as a translation effort. Yet, as any composer would affirm, the essence lies within the context.

Join Rob Cross for an engaging breakfast discussion and networking opportunity that unveils the intriguing connections between music history and the art of localisation. Drawing from his diverse career in both Baroque vocal performance and global marketing, Rob will lead us through ten movements that illustrate age-old challenges faced by modern marketers: How do you ensure your message resonates when the audience speaks a different language?

Indulge in delicious Middle Eastern breakfast bites while enjoying intimate conversations and gaining fresh insights into our daily work.

📍 Venue: Aram ܐܪܡ— A name deeply rooted in linguistic history, this Syrian-inspired café, deli & restaurant is crafted by chef Imad Alarnab.

🧑‍🏫 About the speaker: Rob Cross is a UK-based countertenor with a rich background in classical music performance and education. With over 14 years in localisation, he adeptly supports global brands in tailoring content for diverse international audiences across digital, marketing, and e-commerce platforms. His unique blend of musical and linguistic expertise emphasizes effective communication, interpretation, and cultural connection.

🌟 About LILT: LILT is an innovative AI-native multilingual platform that transforms enterprise and public sector translation and content creation. By merging customer-specific adaptive AI models with expert human verification, LILT ensures your messages resonate globally while reducing costs by up to 40%. Leading companies like Intel, Canva, and Lenovo are enhancing their global outreach with LILT.

🔗 Secure your spot now!