Latin Connect 2026 — SoftPower Latino

🌎 Latin Connect 2026 — SoftPower Latino: What's the next big thing that Latinx Talent can bring to the world?
Hosted by Latinos@Amazon UK Chapter In partnership with Publicis Sapient in collaboration with LatamTechHub.
📅 27th May 2026
🕠 Doors open at 5:30pm | Panel kicks off at 6:15pm
📍 Amazon HQ — 1 Principal Place, London
Latin Connect is back! Our flagship annual event by Latinos@Amazon UK returns this year in collaboration with Publicis SapientHola in collaboration with LatamTechHub.
We're bringing together five leaders from tech, creative, sustainability, and food industries for a bold, honest conversation about Latin America's growing influence on the global stage. Think soft power — the kind that moves culture, shapes innovation, and opens doors worldwide.
We'll explore how Latinx talent is perceived internationally, where we're already winning, and what it takes to go further — from storytelling and food diplomacy to AI, sustainability, and the rise of the Latam solopreneur.
This is what happens when Latin creativity, resilience, and ambition meet global opportunity.

🎤 Panellists:
Alexa Fernandez — Founder & Chief Spice Officer, Chili Maven
Juanita González-Uribe — Associate Professor in Finance, LSE
Matheus Guimarães — Senior Developer Advocate, AWS
Tomás Gianelli O'Ryan — Executive Creative Director, DUDE London
Gustavo Gonçalves — Senior Customer Service Leader, GE
🎙️ Moderator: Cristian Garcia — Associate Director, Publicis Sapient | Lead HOLA Global, Publicis Groupe
⏰ Schedule:
5:30pm — Doors open & arrival
6:15pm — Event start & intro
7:00pm — Panel discussion
8:00pm — Event finishes
9:00pm — Networking at a nearby venue (TBC)
What to expect:
A bold panel on Latin soft power — creativity, innovation, and cultural influence
Networking with Latinx professionals and allies in London
Drinks and good vibes to close the evening