Opening Reception - The Belgium night

Opening the Spirit of Life Week, this immersive reception brings together the European spirits community to celebrate the shared heritage, diversity and craftsmanship that define our sector. Hosted in the heart of Europe, the evening shines a spotlight on Belgium’s rich distilling traditions and contemporary expertise, offering guests a unique insight into the stories, skills and passion behind Belgian spirits.
Through conversations with Belgian distillers, a hands-on sensory journey in our aroma lab and a curated exploration of regional specialties, guests will experience the creativity and authenticity that make Belgium’s spirits landscape so distinctive.
More than a tasting experience, this opening reception is a moment to connect, exchange perspectives and foster dialogue among policymakers, industry representatives and other key stakeholders, setting the scene for a week of meaningful conversations on the future of Europe’s spirits sector.

Guests can also enjoy a dedicated cocktail bar hosted by Campari.