PANEL: Building Global Brands

Building Global Brands

🗓️ Date: 10 September
🕑 Time: 14:00–14:30
📍 Location: Main Stage, Tech Open, Stockholm

What does it take to build a Nordic product into a brand recognized around the world? Join some of the region’s most experienced founders and brand builders for a conversation about creating globally competitive consumer companies from the Nordics.

From defining a category and building cultural relevance to entering international markets and staying distinctive at scale, this panel explores the decisions that turn strong products into brands people remember, trust, and choose.

With experience from building one of the Nordics’ most recognizable global consumer brands, Björn Öste will share practical lessons from the journey behind Oatly, including the strategic choices, challenges, and moments that helped transform an unconventional idea into an international category leader.

What we’ll discuss:

• How to build a brand that stands out in crowded global markets
• Turning a strong product into a category-defining company
• Creating a clear and distinctive brand identity
• Building cultural relevance without losing commercial focus
• Expanding internationally while protecting what makes the brand unique
• The biggest lessons from scaling a Nordic consumer company globally

Expect an honest conversation filled with practical insights, real company-building experiences, and lessons for anyone aiming to build a brand that travels beyond its home market.

Who should attend?

This panel is ideal for:

• Founders
• Aspiring entrepreneurs
• Consumer startup teams
• Brand and marketing leaders
• Product leaders
• Investors
• Anyone interested in building internationally recognized companies

What you’ll gain:

You’ll leave with:

• Practical lessons from building a globally recognized Nordic brand
• A better understanding of how products become categories
• Insights into international expansion, positioning, and brand building
• Actionable advice for creating a company people remember

Moderator:

Sara Boras

Speakers:

Björn Öste (Co-founder, Oatly)
Additional speakers will be announced.

This panel is part of Tech Open, the free open-air tech conference taking place during Nordic Tech Week in the heart of Stockholm.