PERSONAL BRAND: Visibility & Authority in the Age of AI

Panel talk: PERSONAL BRAND: VISIBILITY & AUTHORITY IN THE AGE OF AI

AI has not only disrupted visibility patterns. It has redefined how human expertise is discovered, evaluated, and acted on.
Expert content production is no longer the bottleneck. Career pivots, parallel ventures, and non-linear identities add to the game. For founders, entrepreneurs, and experts, the challenge shifts from basic platform presence to building a coherent personal brand system - one that scales authority, earns trust, and turns a unique trajectory into deals and opportunities.
Join us on June 17 to uncover strategies to build a personal brand that works with or without content production.
What we’ll discuss:
✅ Positioning & Multiple Identities
How to merge domain expertise, career shifts, and own ventures into a single coherent narrative. How to leverage your employer’s scale and talk about your projects safely.
✅ The 2026 Attention Math
Omnichannel presence versus a single-platform focus (LinkedIn, YouTube, TikTok). The mechanics of choosing your core channel and converting rented audiences into owned media.
✅ Generative Discoverability
How to make your name and expertise visible to AI search engines. Practical strategies for bypassing algorithmic censorship and standing out within synthetic content.
✅ The Conversion Shift
Why high-value deals, partnerships, and career leaps are poorly correlated with follower counts - and how to build the specific type of authority that brings them in.
✅ The Zero-Content Approach
How to extract commercial and professional value from your network and reputation with minimum or no regular content production.
Speakers:
✅ Anastazja Debowska

YouTube Strategist & Founder, Insider Consulting
Ex-YouTube Strategic Partnerships Manager
800+ channel audits across 10 markets.
Client case studies achieving 16M+ views per video within 3 weeks.
✅ Maria Blinova
LinkedIn Strategist & Founder, Leaders First
Career Adviser & Mentor at UK Deep Tech Accelerator
Advisor to international talent on market entry, professional visibility, LinkedIn positioning, AI search optimization & commercial growth.
✅ Ksenia Barton
Product Marketing Lead, TikTok
Product Storyteller & Founder, The Marketrix Podcast
Speaker at Social Media Week, The Drum, & Marketing Week.
✅ Varia Pechurina
Director & Lead Institutional Investment Strategist, BlackRock
Founder, Shameless Career Podcast
Interviewing professionals who made bold pivots from corporate roles to startups, tech ventures, or lifestyle businesses to uncover what truly drives them and what it takes to embrace the career risks of a transition.
Moderator:
✅ Elena Mikheeva
Founder, How To Wine. Creating tailored wine tastings and experiences for brands, teams, and curious wine lovers in London.
Instagram influencer.
Agenda:

🤝 6.30 – 7.00 pm doors open, networking
🎤 7.00 – 7.50 pm moderated discussion
💬 7.50 – 8.10 pm Q&A
🤝 8.10 – 09.30 pm networking

🇬🇧 Language: English
Spaces are limited; early booking is advised.
🍸 Ticket includes light snacks and drinks.