Selling B2B Software in an AI age

AI has dramatically lowered the marginal cost of building software, but not necessarily the overall IT budget for businesses. So, let's talk about it.
Benjamin will be speaking with Phil Low, a Sales and Partnerships Leader, who has worked at Revolut, Codat, and now heads GTM for tldraw, which raised a $10M Series A to scale its SDK for building canvases and whiteboards like Figma and Canva.
We’ll explore:
what it takes to sell AI products to enterprise buyers,
how AI can support the sales process, and
the nuances of selling software and building a high-performing GTM engine
The session will open with a fireside chat, followed by up to 30 minutes of audience Q&A.
See you there.