Storytelling Masterclass for Founders @ The Dock, by The Lab

In this 2-hour workshop, Michelle Lo Horton, founder of The Story ARC, will teach you how to turn your real experiences, expertise, and point of view into short-form storytelling content that builds trust and supports growth.

This is a practical, hands-on session. You’ll learn the principles behind effective storytelling, play a storytelling game to unlock better ideas, and leave with a short-form script you can actually use.

In this workshop, you’ll learn:

• How to find stories from your own life, work, and expertise
• Why storytelling works better than generic educational content
• The key principles of short-form storytelling for trust and growth
• How to structure a story so people stay engaged
• How to turn one idea into a short-form video script
• How to create content that feels human, clear, and strategic

You’ll walk away with:

• A simple storytelling framework you can reuse
• A clearer understanding of what makes a story work
• A drafted short-form script
• A better sense of how to use your story to build trust online

Who this is for
Founders, entrepreneurs, creators, consultants, coaches, service providers, and professionals who want to create stronger content without sounding generic, salesy, or performative.

No content experience is required. Just bring a computer, notebook, an open mind, and one idea, lesson, or experience you might want to turn into a story.

About the Host
Michelle Lo Horton is the founder of The Story ARC, a founder-led storytelling and short-form content studio. She helps founders and businesses turn their stories into content systems that build trust, credibility, and growth.

About the Venue
A big thank you to The LAB Miami for sponsoring this event. It's built for serious builders, not tourists, and where Miami's most relentless founders, technical talent, and startup operators come to build. Right in the heart of Wynwood, with the infrastructure, community, and energy to push real progress.