The Evolution of Commerce: AI & Operational Scale

Shopify NY and Prysmic are bringing together category-defining founders to discuss the transition from traditional brand-building to the age of autonomous operations - and the Founder's Edge: how to lead a brand through a fundamental shift in execution while protecting the soul and culture that made it successful.

As the era of growth at all costs fades, the next decade of scale will not be defined by marketing spend alone, but by how leaders leverage intelligence to create a new kind of operational advantage.
⚡️ What to Expect:
6:00 PM – 6:30 PM: Doors Open + Curated Networking with small bites and refreshments
6:30 PM – 7:30 PM: Live Panel of 9fig brand leaders + Audience Q&A
7:30 PM – 8:00 PM: Networking
🎤 Panel + Event Details:
You’ll learn:
How 9-figure Shopify brands reduced manual operational work using AI
Where AI actually delivered margin expansion, and where it didn’t
What mistakes were made in early AI adoption
Which tools and systems created real leverage (including OTS Shopify tools for Ops)
What capabilities are still missing in today’s AI stack
The discussion will focus on execution, trade-off, organizational design, implementation realities and ROI + margin impact.

Speakers:
Ronak Shah - Co-Founder and CEO of Obvi
Lee Rotenberg - CRO at Hulken
Daniel Malek - CEO of Underoutfit
Mark Riskowitz - SVP Operations at Caraway
Kelly Breakstone - Co-founder & CEO of Prysmic (& moderator)
Hosted By:

Shopify NY, located in Manhattan's vibrant Soho neighborhood is a hub for local entrepreneurs to connect, learn, and grow. Our space hosts a range of on-site event programming, retail activations, and value-added services. By partnering with real, local merchants, we create events that generate word-of-mouth buzz and seamlessly integrate Shopify technology.
Prysmic is an operational intelligence and execution layer for high-volume retail, consumer and CPG companies. We replace manual workflows and coordinate fragmented systems with autonomous AI agents across the supply chain - helping fast-scaling brands expand capacity, improve margins, and execute seamlessly without adding headcount.
Prysmic is designed for rapid integration: no rip-and-replace, zero technical lift, and setup in minutes.