of All Trades: Unlearning Go To Market

AI has transformed more than just outreach and copywriting; it has reshaped the very fundamentals of how go-to-market (GTM) teams operate. Funnels are no longer as effective, and uncovering zero-to-one GTM insights has become increasingly challenging.

Join us for an insightful discussion hosted by oAT Lead GTM Generalist, Joshua Mitcham. This event will delve into the essential elements to unlearn and the innovative strategies to implement in their place.

What We'll Cover:

• Evolving GTM Strategies: Understand why GTM practices are changing now more than ever, as sales, marketing, and RevOps functions adapt in the wake of AI disruption.
• The Rise of the Generalist Operator: Discover why versatile operators who can navigate between positioning, pipeline, content, operations, and customer interactions are now more valuable than a team of specialists.
• Breaking Ineffective Habits: Identify GTM habits, hires, and practices that are hindering teams in an AI-driven market and learn what to stop doing right away.
• Framework for Practical Unlearning: Gain insights into how to evaluate your current GTM motion, categorize tasks, and iteratively rebuild your team for success without causing disruption.

Who Should Attend:

• Founders experiencing a slowdown in their GTM momentum.
• Revenue, growth, and marketing leaders looking to rethink their team structures.
• Operators keen on integrating AI into their GTM workflows without damaging existing efficiencies.

👉 Reserve your spot now!