Brand Rights 101 for Investors & Startups

Brand Rights 101 for Investors & Startups
FiBAN x Kaulo & Partners

🕣 Breakfast from 8:30 | Programme 9:00–10:00
📍 Village Works Sky Lounge, Autotalo (Kamppi)
Salomonkatu 17, 13th floor, Helsinki

Welcome to a focused breakfast session on brand rights in the startup journey — from both founder and investor perspectives.
This is not a branding workshop about building a brand.
This session is about ownership, exclusivity, and protecting what matters.
Together with internationally recognised brand rights experts Kaulo & Partners, we will explore what startups should do at different stages of development — with limited resources — to secure their most important brand elements, and what investors need to understand about brand rights when making investment decisions.

In this session, we’ll look at
How to navigate brand rights at different stages of startup development
What founders should prioritise when resources are limited
What investors should look for in due diligence
Common pitfalls and practical legal checkpoints
A startup case example from Uute Scientific Oy
Speakers
Jani Kaulo, Managing Partner, Kaulo & Partners

Kaulo & Partners is a leading law firm specializing in strategic trademark protection and brand rights. Their team of expert lawyers has a proven track record of success in the highest courts across EU and Finland, and they are internationally recognized for their expertise.
Kari Sinivuori, CEO, Co-Founder, Uute Scientific Oy
Uute Scientific is a team of scientists, technologists and environmentalists pioneering microbiome science to live life without immune and autoimmune diseases. The team has commercialized the world’s first ingredient, the Re-Connecting Nature™ forest microbe extract, which is showing immense potential in consumer products as well as in drugs. Uute Scientific is currently applying drug classification for atopic dermatitis, which is a major dermatology market. Comprehensive trademark protection, as well as patented ingredient and production process, are key assets in licensing negotiations with consumer product giants from the Fortune 500 list.

Who should attend?
FiBAN members (investors)
FiBAN members are welcome to invite a founder friend or representative from a portfolio company
Questions?
For any questions regarding the event, please contact:

Olga Kauvosaari
Communications & Marketing Specialist, FiBAN
📧 olga@fiban.org
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