Ecom Unlocked: London

This isn't another ecommerce conference. Ecom Unlocked: London is an exclusive, invitation only summit where 50 of the UK's fastest growing DTC brands come together to share what's actually driving results right now. Hosted by Underground Ecom (Klaviyo's #1 Partner in Europe) and Conversionwise (leading CRO specialists), this is your chance to learn directly from operators who are winning in 2026.
Hear from leaders in the industry (speaker profiles below), and receive masterclasses from leading CRO and retention experts.
Expect real talk from brand founders 8 figure operations, and direct access to ask your toughest questions in live Q&A sessions.
Walk away with templates, frameworks, and strategies you can implement next week. Connect with fellow operators who get it. Take home exclusive toolkit materials including playbooks, benchmarks, and audit checklists from the leading experts in retention and conversion.
SPEAKER PROFILES
George Sullivan -Our headline keynote features the founder of the 8 figure business, Sole Supplier, and one of Nike's biggest content partners, who will break down the exact strategies that took him from side hustle to the top tier.
Thomas Robson Kanu - International Footballer turned Turmeric Fanatic! From scoring to take his country to the Semi-Finals of the Euros, to founding one of the UK's most successful wellness brands. Thomas will share insights on how we defied the odds to create The Turmeric Co, and the challenges of building a powerhouse brand in the UK.
Nadine Killoran - Ex Director at Absolute Collagen, Nadine was the chief architect behind growth and digital transformation. Expect insights on pricing strategy, AI-enabled performance marketing and how brands can stand out in a crowded market.
NEW SPEAKERS ANNOUNCED SOON
Date: 30th April 2025
Time: 12:30 to 17:00
Venue: Klaviyo HQ, London
Capacity: Strictly limited to 50 brands

Agenda
12:30 Arrival & registration
12:45 Opening address: Setting the frame
13:00 CRO masterclass: Conversion rate optimisation that actually works
13:45 George Sullivan keynote: "The strategy behind building an 8 figure brand with a Gen Z audience"
14:15 Refreshment break
14:30 Retention & lifecycle marketing masterclass
15:15 Brand panel: "Unlocking LTV in 2026"
16:00 Live Q&A: Conversion & retention challenges
16:45 Closing remarks
17:00 Networking drinks
This event is curated for UK ecommerce brands doing £4M or more annual revenue. Application required.
Apply now. Spaces are limited.