Gateway to DACH: How software buying decisions are made in DACH

Join us for an exclusive TechBBQ Side Event designed specifically for B2B SaaS founders and commercial leaders eager to explore growth opportunities in the DACH market!

What to Expect:

• In-depth Session: Gain insights into how SaaS companies can navigate complex buying centers, featuring the latest findings from the 2026 Software Buying Study DACH.

📍 Location: advores Advokater & Rechtsanwälte
📅 Date: April 25, 2026
⏰ Time: 5:00 – 7:00 pm
🎟 Participation: By personal invitation only

Agenda Highlights:

• Exclusive Data Insights: Learn how B2B buyers in the DACH region make decisions, underpinned by fresh data from Marvin Müller (OMR Reviews) and Charlotte Altmann (cse advisory).
• Discussion on Market Entry: Join Hannes Dernehl for an open exchange on challenges and key learnings from entering the DACH market, complete with practical takeaways for your own journey.
• Networking Opportunity: Connect face-to-face with peers and DACH experts in a relaxed rooftop setting in the heart of Copenhagen, complete with drinks and finger food.

We look forward to sharing an insightful evening with all attendees!

Best regards,
Felix, Marvin, and Charlotte