Marketing Robotics in Real Time

Robotics and physical AI are evolving rapidly. With new players emerging, funding accelerating, and public narratives shifting, marketing teams are being asked to do more than keep up and stand out. They’re helping define the category as it takes shape.
This panel brings together marketing and communications leaders across the robotics ecosystem to unpack what that looks like in practice. We’ll cover the mechanics of differentiating in a crowded, fast-moving market; navigating shifting public sentiment around robotics and AI; building teams capable of highly technical storytelling; marketing emerging products that operate in the physical world; and more.
Join us for a peek inside a playbook being written in real time.
Speakers:
Alyssa Demirjian, VP of Marketing, Viam
Katheryn Thayer, Head of Marketing & Comms, Radical AI
Anjelica Triola Sarkar, Head of Marketing & Comms, Bedrock Robotics
Christopher Farrell (Moderator), Cofounder, Beginners
Event Schedule:
6:00 PM - 7:00 PM: Welcome Reception and Networking
7:00 PM - 8:00 PM: Panel Discussion and Q&A
8:00 PM - 9:00 PM: Continued Networking & Conversations
Location:
Viam HQ Event Space, 1900 Broadway 6th Floor, New York, NY 10023
Light bites and refreshments will be served. Space is limited, please RSVP to confirm your attendance.
About Beginners
Beginners is the brand and communications agency for people who start things. We help category-defining companies scale their storytelling to raise the next round, launch a new product, and initiate growth.

We're proud to work with some of the most exciting robotics and AI companies building today and created this event to bring more of the ecosystem together — to share, connect, and exchange ideas.