Off The Record x International B2B Marketing

Off the Record is Ammunition’s invitation-only roundtable series for senior marketers operating at the forefront of their industries.
Built by marketers, for marketers, each session convenes a carefully curated group of peers to pressure-test ideas, compare perspectives, and explore what to back next.
It’s designed for honest conversations about what’s working, what isn’t, and where you’re placing your bets.
Across breakfast, lunch, or dinner, we gather around one focused topic and let the discussion do the work.
What to Expect
1.5 hours around the table
10–15 marketing leaders per session, forming a trusted peer forum balanced across perspectives and experience.
One topic that matters, shaped by the realities of leading modern marketing, from international growth to brand reinvention.
No presentations. Just open, peer-level exchange.
Off the record, by design. Chatham House rules — what’s shared at the table stays at the table.
Roundtable 01 - International B2B Marketing
Themes for discussion
Global vs. local: where to standardise, where to adapt
Market selection, opportunities and prioritisation
Barriers, risks and how to overcome
Operating model: structure, roles, and decision-making
Brand vs. demand across markets
Alignment between global marketing and regional sales