UGLY TALK: HOW BRANDS ARE RETHINKING RETURNS WITHOUT KILLING CUSTOMER TRUST

Returns shouldn’t just be seen as operations; they're a reflection of every choice made upstream. Join us to explore how to pivot from conventional strategies and establish a margin defense plan that retains your best customers without inviting the worst.

🎯 Why You Should Attend

• Discover when charging a fee can boost conversions and when it falters.
• Learn how to encourage exchanges without putting customers in a corner.
• Understand the practical implications of a ‘VIP policy.’
• Uncover strategies to combat abuse without targeting loyal customers.
• Communicate effectively when rules change and learn how to avoid backlash.
• Discuss the fine line where the final sale can become a PR issue.

🙋 Who's Getting In This Room

• DTC and ecommerce founders
• Heads of CX, Ops, and Product
• Growth teams leveraging returns as a conversion tool
• People managing the fallout from ‘free returns’ becoming standard

🎤 Who’s Taking the Stage

Moderator:
Manish Chowdhary
Founder & CEO of Cahoot, focusing on creating efficient post-purchase logistics for ecommerce brands through innovative solutions such as:

• Swift and economical fulfillment options.
• AI-powered multi-warehouse shipping for cost-effectiveness.
• A peer-to-peer returns system that reduces logistics burdens.

Manish is passionate about empowering online businesses to scale intelligently and decrease overhead through tech and collaboration.

💬 What We Do Not Sugarcoat

• The realities of return fees: flat vs. dynamic.
• Effective exchanges over refunds without coercion.
• Identifying fraud and abuse: red flags, hard and soft rules.
• VIP versus high-risk policies: keep brand integrity intact.
• How return windows impact customer trust and repeat purchases.

🌟 Who's Backing This

Cahoot — A movement focused on leveraging peer-to-peer power and AI to improve logistics and customer satisfaction.
GREY Journal — Media partner celebrating modern entrepreneurs featured on Apple News and Google News.

⭐ About Ugly Talk

Founded in 2019, Ugly Talk hosts insightful, no-nonsense events that turn business setbacks into valuable lessons, cultivating a community of innovative founders across major cities.

Official Website: UglyTalk.com

📢 Important Notice for Ugly Talk Attendees

• Admission: Attendance is by approval only; check your email for confirmation.
• Code of Conduct: Respect and professionalism are a must. Report any violations.
• Liability: Participation is at your own risk; organizers are not responsible for personal injuries or lost items.
• Media Consent: Your presence may lead to being photographed or recorded.

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🌐 Official website

Location: Nomadworks Times Square
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