Berlin. Designing the Next Generation of AI Experiences

Designing the Next Generation of AI Experiences
AI products are evolving faster than ever. But while interfaces become smarter, trust, clarity, and usability often lag behind.
Join us for an evening exploring how designers shape AI experiences people can actually understand, trust, and use with confidence. Together with leading voices from the design industry, we’ll discuss the challenges of designing for AI-driven products, emerging UX patterns, and what it takes to build meaningful human-centered experiences in an increasingly automated world.
The evening will feature several keynotes, followed by a panel discussion and networking with Berlin’s design community.
Speakers & Talks
Rafaela Stamboroski
Model Behavior Designer for Joule at SAP
Talk: Guarding the Guardrails: The Designer’s Role as Behavior Becomes the Product
Designers have always created shared context: aligning people, decisions, workflows, and business goals around user needs. In AI-native products, this skill becomes even more critical. Strategy and systems thinking turn into behavior alignment: shaping how AI acts, responds, and collaborates with humans.
This talk explores why the designer’s role is not shrinking in the AI paradigm. Instead, designers are moving upstream: defining guardrails, influencing product strategy, and helping businesses deliver AI value safely and meaningfully.
Abanoub Awny
Sr. UX Designer & AI Innovator @ SAP Signavio, Founder of Unblind UX
Talk: Your Next User Isn’t Human
AI is no longer just a feature inside digital products. It is becoming an active participant in how products are used, interpreted, and operated. As agents begin to navigate workflows, consume system structures, interpret content, make recommendations, and collaborate with humans, design must evolve beyond screens and interactions.

This talk challenges designers, product teams, and developers to rethink what “user experience” means when the next user of your system may not be human.
Anna Herasymenko
Staff Product Designer at Meta, working at the intersection of AI, systems thinking, and product craft.
Talk: Vibe Coding for Craft
AI products can't be designed in static tools. The behavior is the experience — and behavior only shows up when real APIs and real data are in the loop. Designing in Figma is like planning a meal with pre-chopped ingredients. Vibe coding is actually cooking it: discovering the oven runs slow, the recipe has a typo, a spice is missing. That gap between planning and cooking is where craft lives.
This talk reframes AI-assisted coding as a repeatable workflow for designing AI experiences: stress-testing edge cases, surfacing the failure modes static design tools hide, and closing the gap between looks right and feels right.

Kate Hofmann
UX design leader with an enterprise focus and experience building and managing large design teams and multimillion-dollar design portfolios. Worked closely with organisations like SAP, Boeing, Microsoft, UBS, DHL, Flexera.

Talk: The Last Dashboard. What enterprise software looks like when AI becomes the primary interface.
For decades we designed enterprise software around the same assumption that users must navigate dashboards, analyse data, interpret reports, and decide what to do next. For ±20 years we’ve been obsessed with reducing clicks, then reducing forms, reducing friction.
But as software takes over more of the analysis and decision-support tasks - do users still need interface at all? What is left for UX to design, and what becomes the role of UX?
Agenda
18:00 — Doors Open & Networking
18:30 — Keynote Presentations
20:00 — Panel Discussion
20:45 — Community Networking
Venue Host
Hosted by SAP Office in Berlin — a front-runner and thought leader in enterprise application software, focusing on innovating parts of the core business, exploring trends, and developing new technologies.
Hosts
This event is organized by Projector Global Community ambassadors (by Projector Institute):
Emiliia Karpiuk
Julia Savchuk
Yuliia Kovalova
Photos & Video
Please note that we will be taking photos at this event. By attending, you agree to be photographed, and grant the organisers permission to use this footage online and for marketing purposes (e.g., on social media or our websites). If you do not wish to appear in photos or recordings, please inform the organisers upon arrival so we can accommodate your request.