Fill the venue. Every night
For anyone with recurring events: a club, theatre, stage, culture house or a series without a fixed address. Your own page, audience insights and broadcasts. Fill every night, not just weekends.
Everything you need, one dashboard
Real-time analytics, audience insights, and actionable intelligence, all in one place.
Built for the room you run
You have a fixed stage and a team. The programme recurs, and every night needs filling.
The nightclub
Recurring club nights on your own stage. QR guest lists, broadcasts to your regulars and full view of which nights fill up.
The theatre
Premieres and performances. Watch interest grow ahead of every run and keep your audience coming back.
The live venue
Concerts and club nights, with AI that warns you when a bigger event collides with your night.
The comedy club
Stand-up several nights a week. See which comedians fill the house and reach the audience ahead of the next show.
The cultural house & gallery
Openings, viewings and programmes. A branded page for the house and audience data for every room.
The restaurant & bar
Quizzes, DJ nights, wine tastings and pop-ups in your own space. Fill the weekdays with programming.
Know before you publish
AI Price Intelligence
Your prices benchmarked in real time against 2,000+ similar events in your market.
- Live market benchmarking
- AI-generated price recommendations
- Revenue optimization alerts
Competition Radar
See exactly which events compete for your audience on any given night.
- Interactive conflict map with distance & risk
- Audience overlap analysis
- Automatic scheduling warnings
Predictive Audience Intelligence
AI-powered attendance predictions and deep audience insights.
- Predicted attendance forecasts
- Market saturation indicators
- Event Score with improvement tips
AI intelligence, built into every event you create
When you create or edit an event, Somo's AI engine analyzes it in real-time. Competition, pricing, content quality, and predicted outcome, all before you hit publish.
Create your event
Add your event details as usual, title, date, time, venue, pricing.
AI analyzes instantly
Competition Radar activates. Price benchmarking runs. Content is scored. Attendance is predicted.
Optimize and publish
Apply AI suggestions with one click. Adjust timing, pricing, or content based on real market data.
Event Score: Know before you launch
Our AI analyses 150,000+ events to predict how yours will do. We factor in timing, pricing, competition and demand to give you one clear score, so you know where you stand before you go live.
- Timing & day-of-week analysis
- Price point benchmarking
- Competition density check
- Category demand signals
Built for a venue with a team
Your own venue page
A branded page where all your events gather automatically, with a map and the full programme.
Team up to 10
Invite door staff, bookers and marketers. Roles and permissions for your whole crew.
Weekly report
Every Monday: unique visitors, your most-read event and the insight of the week, straight to your inbox.
Boost when it matters
Paid visibility for single nights, with honest measurement of what it delivered.
Audience insights
Know who comes, where they live and what they book, plan the programme on real data.
Broadcasts to your audience
Up to 5,000 emails a month plus push, to exactly the people who showed interest.
Ready to get started?
Tell us about your events and we'll help you find the right plan.