Event Ticketing Pricing — Start Free, Scale Smart
Every plan includes discovery on Somo. Upgrade for intelligence, lower fees, and premium features.
Simple, transparent pricing
Start free. Scale when you need to.
All prices exclude VAT.
Free
3.5% per ticket
- Unlimited events
- Swish, Klarna & card payments
- QR check-in
- 1 broadcast per event
- Basic statistics
Smart Host
3.5% per ticket
- Embeds & organization profile
- AI Content Score & Competition Radar
- 3 ticket types per event
- Discount codes & Smart Links
- CSV import/export
Smart Venue
3.5% per ticket
- Venue page with calendar
- AI Price Benchmarking
- 10 ticket types, 5 broadcasts/event
- Drop Sales & social publishing
- 10 team members
- Advanced analytics
- Verified venue badge
Smart Venue 360
3.5% per ticket
- Everything in Smart Venue, plus:
- Unlimited everything
- White-label (no Somo branding)
- Audience Deep Dive & Competitive Reports
- Broadcast Analytics & ROI
- API access & custom integrations
Minimum fee €0.30 per ticket.
Stop overpaying for ticket fees
See how Somo compares on a €17 ticket.
| Somo(Pro plan) | Competitors | |
|---|---|---|
| Fee per ticket (€17) | €0.61 | €1.74–3.91 |
| Event discovery | — | |
| Map view | — | |
| Organiser tools | — | |
| Local payment methods | — | |
| Klarna payments | — |
Based on public pricing from leading ticketing platforms as of 2025.
Up to 75% cheaper than alternatives.
Pricing questions
Yes, upgrade or downgrade anytime. Changes take effect on your next billing cycle. No penalties or lock-in.
We accept all major credit and debit cards through Stripe. Invoicing is available for Smart Venue 360 customers.
No. The fees shown are the only fees. Stripe processing fees apply on top for paid tickets, but there are no setup fees, no minimum commitments, and no surprise charges.
The Free plan has a limit of 3 active paid events. When you reach the limit, you can upgrade to continue creating events. Free events are always unlimited.
Yes! Save 20% with annual billing. Smart Host 144 SEK/mo, Smart Venue 360 SEK/mo, Smart Venue 360 1,180 SEK/mo.