Simple, transparent pricing
0% ticket fee on every paid plan. No hidden costs. Standard Stripe card processing applies separately.
Simple, transparent pricing
Start free. Scale when you need to.
All prices exclude VAT.
Free
3.5% per ticket
Everything you need to get started
- Unlimited events
- Swish, Klarna & card payments
- QR check-in
- 1 broadcast per event
- Basic statistics
Smart Host
0% per ticket
For active organizers
- Embeds & organization profile
- AI Content Score & Competition Radar
- 3 ticket types per event
- Discount codes & Smart Links
- CSV import/export
Smart Venue
0% per ticket
For venues with their own calendar
- Venue page with calendar
- AI Price Benchmarking
- 10 ticket types, 5 broadcasts/event
- Drop Sales & social publishing
- 10 team members
- Advanced analytics
- Verified venue badge
Smart Venue 360
0% per ticket
Full control, white-label
- Everything in Smart Venue, plus:
- Unlimited everything
- White-label (no Somo branding)
- Audience Deep Dive & Competitive Reports
- Broadcast Analytics & ROI
- API access & custom integrations
Free plan: 3.5% per ticket, no minimum. All paid plans: 0% - no ticket fee.
Compare all features
See exactly what's included in each plan
| Free | Smart Host | Smart Venue | Smart Venue 360 | |
|---|---|---|---|---|
| Ticketing & Sales | ||||
| Active events | Unlimited | Unlimited | Unlimited | Unlimited |
| Ticket types per event | 1 | 3 | 10 | Unlimited |
| Swish, Klarna & card | ||||
| QR check-in | ||||
| Drop Sales | — | — | ||
| Discount codes | — | |||
| AI & Intelligence | ||||
| AI Content Scoring | — | |||
| Competition Radar | — | |||
| Event Score & optimization tips | — | |||
| AI Price Benchmarking | — | — | ||
| Audience Deep Dive | — | — | — | |
| Competitive Market Reports | — | — | — | |
| Marketing & Audience | ||||
| Broadcasts | 1 per event | 2 per event | 5 per event | Unlimited |
| Smart Links & Referrals | — | |||
| Social media publishing | — | — | ||
| Broadcast Analytics & ROI | — | — | — | |
| CSV import/export | — | |||
| Venue & Production | ||||
| Event & calendar embeds | — | |||
| Organization profile | — | |||
| Venue page & management | — | — | 1 | 5 |
| Advanced Analytics | — | — | ||
| White-label (no Somo branding) | — | — | — | |
| Event Performance Matrix | — | — | — | |
| Team members | 1 | 1 | 10 | Unlimited |
Smart Producer
For festivals, municipalities and large events. Custom pricing based on size and needs.
- Unlimited program items and stages
- Artist portal with rider uploads
- Visual scheduling with timeline view
- Excel export for crew and volunteers
- Dedicated onboarding and contact person
- 24/7 support during festival days
- GDPR-secured, data stored in Sweden (AWS Stockholm)
Stop overpaying for ticket fees
See how Somo compares on a €17 ticket.
| Somo(Pro plan) | Competitors | |
|---|---|---|
| Fee per ticket (€17) | €0.61 | €1.74–3.91 |
| Event discovery | — | |
| Map view | — | |
| Organiser tools | — | |
| Local payment methods | — | |
| Klarna payments | — |
Based on public pricing from leading ticketing platforms as of 2025.
Up to 75% cheaper than alternatives.
Pricing questions
Yes, upgrade or downgrade anytime. Changes take effect on your next billing cycle. No penalties or lock-in.
We accept all major credit and debit cards through Stripe. Invoicing is available for Smart Venue 360 customers.
No. The fees shown are the only fees. Stripe processing fees apply on top for paid tickets, but there are no setup fees, no minimum commitments, and no surprise charges.
The Free plan has a limit of 3 active paid events. When you reach the limit, you can upgrade to continue creating events. Free events are always unlimited.
Yes! Annual billing gives you 2 months free: Smart Host €168/yr, Smart Venue €432/yr, Smart Venue 360 €1,296/yr.