Fill the venue. Every night
For you who run a venue with a team, nightclub, theatre, stage, cultural house. Your own venue page, AI-driven market intelligence and 0% ticket fee. Fill every night, not just weekends.
Everything you need, one dashboard
Real-time analytics, audience insights, and actionable intelligence, all in one place.
Built for the room you run
You have a fixed stage and a team. The programme recurs, and every night needs filling.
The nightclub
Recurring club nights on your own floor. Drop releases, guest lists and 0% fee on every ticket, so the whole till is yours.
The theatre
Premieres and runs with reserved seating. Sell whole seasons, watch occupancy grow and keep your audience coming back.
The live venue
Concerts and club nights. Early bird, regular and VIP, plus AI that warns you when a bigger event clashes with your night.
The comedy club
Stand-up several nights a week. Sell series and season passes, see which comedians fill the house.
The cultural house & gallery
Vernissages, screenings and programmes. A branded page for the house, tickets or free entry, and audience data for every room.
The restaurant & bar
Quiz nights, DJ sets, tastings and pop-ups in your own space. Fill the weekdays with programming, and keep everything you sell.
Selling to your own events without a venue?
Then Smart Host is your tier, built for the solo organizer selling tickets to recurring events without a fixed stage or team.
Know before you publish
AI Price Intelligence
Ticket prices benchmarked in real-time against 2,000+ similar events in your market.
- Live market benchmarking
- AI-generated price recommendations
- Revenue optimization alerts
Competition Radar
See exactly which events compete for your audience on any given night.
- Interactive conflict map with distance & risk
- Audience overlap analysis
- Automatic scheduling warnings
Predictive Audience Intelligence
AI-powered attendance predictions and deep audience insights.
- Predicted attendance forecasts
- Market saturation indicators
- Event Score with improvement tips
AI intelligence, built into every event you create
When you create or edit an event, Somo's AI engine analyzes it in real-time. Competition, pricing, content quality, and predicted outcome, all before you hit publish.
Create your event
Add your event details as usual, title, date, time, venue, pricing.
AI analyzes instantly
Competition Radar activates. Price benchmarking runs. Content is scored. Attendance is predicted.
Optimize and publish
Apply AI suggestions with one click. Adjust timing, pricing, or content based on real market data.
Event Score: Know before you launch
Our AI analyses 150,000+ events to predict how yours will do. We factor in timing, pricing, competition and demand to give you one clear score, so you know where you stand before you go live.
- Timing & day-of-week analysis
- Price point benchmarking
- Competition density check
- Category demand signals
Built for a venue with a team
Your own venue page
A branded page for your venue where all your events gather automatically, with map, programme and tickets.
Team up to 10
Invite door staff, bookers and marketers. Roles and permissions for your whole crew.
Drop releases
Release tickets in batches, build hype and sell out in waves, like the best clubs do.
0% ticket fee
Somo takes 0%. Only Stripe's card fee applies, straight to your Stripe.
Audience insights
Know who comes, where they live and what they book, plan the programme on real data.
Broadcasts & discount codes
Up to 5,000 emails a month plus discount codes for regulars, members and presales.
Ready to get started?
Tell us about your events and we'll help you find the right plan.
Ready to make smarter decisions?
Smart Venue is included in the Smart Venue™ plan.