7 Seconds Of Love | London

🎤 Safe As Milk and Be Sharp Promotions Present:
7 Seconds Of Love

It's no surprise that Britain's ska-tinged comedy rock act 7 Seconds of Love is the creation of Joel Veitch, the Internet animator behind the cult website rathergood.com and Quizno's ads featuring the infamous Spongmonkeys. After recruiting his brother Alex Veitch to play keyboards, Joel met the five other musicians who would round out the act:

• Pat Schulenburg (guitar)
• Ed Snow (drums)
• Ed Harding (trumpet)
• Ian Paterson (saxophone)
• Stephen Pattison (bass)

The band started playing shows in London, later expanding to regional and national gigs, while maintaining an enthusiastic digital following thanks to Joel's animated music videos and the release of singles.

In January 2007, fans in Argentina alerted 7 Seconds of Love that a Coca-Cola commercial bore a striking similarity to their song and video for "Ninja." A legal agreement was reached, and 7 Seconds of Love used some of the funds to record and distribute an EP, donating the rest to two children's charities.

Following their packed reunion show at the New Cross Inn in October 2024 (their first London show in almost a decade), 7SOL are back and better than ever!

🎶 Supports: Spotify Artist
📅 Date: Friday 9th October 2026
📍 Location: 323 New Cross Road, SE14 6AS London, UK
🎟️ Tickets: £15 ADV
🕕 Doors Open: 6pm