Building an Agentic Culture

What happens when AI evolves from a tool to a colleague? For decades, enterprise software was built for people. Today, we're entering a new era where enterprise platforms are designed for both humans and AI agents: digital coworkers capable of reasoning, collaborating and executing work alongside employees.

It's a fundamental shift in how organisations operate, how work gets done, and how business value is created.

The question is whether your organisation is ready for the Agentic Enterprise.

How will enterprise platforms evolve? What separates successful AI adoption from expensive experimentation? And how do you bring your people with you on the journey?

Join Us for an Exclusive Executive Morning at AI House Amsterdam, Powered by Prosus!

Discover the key to preparing your organization for the future of work in collaboration with:

• Salesforce
• Revaine
• Engaged.Lab

Gain insights through three complementary perspectives that will guide you on the journey to AI transformation:

Event Agenda:

• 09:30–09:45: Arrival, registration, and informal networking.
• 09:45–10:00: Welcome & Setting the Scene by Aga Sklodowska, CEO, Revaine.
• 10:00–10:20: Keynote: The Future of the Agentic Enterprise by Salesforce. Discover how software is evolving from systems built for people to platforms designed for both people and AI agents.
• 10:20–10:40: Executive Insight: From AI Ambition to Business Value by Revaine. Learn how to execute AI successfully and improve AI quality to turn ambition into measurable value.
• 10:40–11:00: Leadership Perspective: Making AI Adoption Stick by Engaged.Lab. Explore the role of leadership and culture in fostering engagement with AI.
• 11:00–11:45: Executive Roundtable & Audience Discussion.
• 11:45–12:30: Networking.

Who Should Attend?

This session is tailored for leaders responsible for AI strategy, digital transformation, and enterprise innovation, including:

• CIOs & CTOs
• Chief AI Officers & AI Leaders
• Chief Digital Officers
• Digital Transformation Leaders
• Enterprise Architects
• Business & Technology Executives
• HR & Change Leaders
• Product & Operations Leaders
• Anyone responsible for turning AI ambition into business value

About the Speakers:

• Lucas Fernström: Regional Vice President, EMEA North at Salesforce. Lucas leads Salesforce's business across Northern Europe, partnering with enterprise organisations to accelerate AI-driven transformation and unlock business value through the next generation of enterprise technology.
• Aga Sklodowska: CEO of Revaine. Aga leads Revaine, a consultancy that helps organisations transform the way they sell, serve and operate by implementing global enterprise platforms such as Salesforce, Conga and DevRev. As AI rapidly reshapes the way organisations work, revaine combines enterprise technology, organisational change and leadership development to ensure these transformations deliver lasting business value.
• Ania Hajdrowska: Founder of Engaged.Lab, Leadership & Psychological Safety Advisor. Ania brings over 16 years of experience across European technology companies, including Adyen, Amazon and Forrester. She partners with organisations such as ASML, McKinsey and TNO, helping leaders build psychologically safe environments where teams embrace change, stay curious and perform at their best. Her current focus is helping organisations build resilient, high-performing cultures that enable people to thrive as AI transforms the way we work.

Venue:

AI House Amsterdam
AI House is a prominent AI community in Europe, uniting founders, researchers, and enterprise leaders to steer the future of artificial intelligence. Co-hosted by Prosus.

Seats are intentionally limited to encourage meaningful executive conversations. Register early to secure your place.