Cultural Strategy - Industry Community Evening

Join us for an engaging evening with marketers, strategists, creatives, and innovators eager to explore what's next in the industry! 🌟

Event Highlights:

• Insightful Talks
• Networking Opportunities
• Food & Drinks

Featured Talks & Speakers:

Cultural Judgement: Interrogating Taste

With the rise of algorithms and Gen AI, taste is becoming a key competitive advantage. This forum-style session will feature a brand leader and a cultural strategist discussing the nuances of taste in the industry. Expect audience participation and practical insights!

Speakers:

• Kea Kleihauer - Global Head of Culture and Experiential at Jägermeister
  • Kea leads Jägermeister's presence in nightlife and culture globally, including the Save the Night initiative.
• TBC

When Niche Becomes the Mainstream

Explore how the decline of monoculture and the rise of online communities are reshaping culture. This session will delve into the psychology of belonging and how brands can support niche communities.

Speakers:

• Calvin Innes - Global Fandom Creative Strategist
  • Calvin specializes in translating fan community psychology into strategic advantages.
• TBC

About The Subthread:

We are a media and events company focused on creativity, culture, and innovation in marketing. Our events aim to foster community and provide insights into the future of the industry.

Sponsorship Opportunities:

We welcome brand activations, drink sponsors, panel partners, and community supporters. For details, please email Rich Hewes.

Subscribe to our Luma page to stay updated! 📩