FemTech: Capturing Hearts, Minds and Investors

Explore the evolving landscape of women's health at our engaging workshop during Nordic Tech Week! 🌟 As the FemTech industry flourishes, it's crucial to navigate a cluttered space with trust and clarity.

Women's Health categories are experiencing strong growth, reversing a historical lack of engagement from science and brands in women's wellbeing needs. But the pace of change can create a cluttered, confusing landscape. Women don't necessarily know what claims to trust, what will really make a difference, and what's worth paying for. Cutting through that skepticism is the challenge facing every fast-growing and emergent femtech brand—finding the right positioning that captures hearts and minds today while allowing stretch for the future, appealing to both target customers and investors, and basing strategy on real consumer insight on a bootstrap budget.

This session will focus on:

• Key Cultural Shifts: Understand the 5 transformative movements in women's health today.
• Consumer Insights: Discover lean methods for gathering deep consumer insights without hefty agency costs.
• Brand Positioning: Learn effective techniques to build, refine and test your brand's positioning.
• Future Opportunities: Identify untapped potential in the market and ways to identify future opportunity spaces.

Bring a current challenge—whether it's a positioning statement, an unresponsive claim, or a hard-to-reach audience—and let's workshop it together in the latter half of this 2-hour session.

Important Notes:

• This event may be photographed for marketing purposes. If you prefer not to be photographed, please inform our photographers.
• By attending, you consent to share your data with Nordic Tech Week and Lovebrands for event-related communications, adhering to privacy policies.

For more information about Nordic Tech Week, contact [email protected]. For questions regarding this specific event, reach out to the hosts.

Join us at Epicenter! 🎉