From friction to flow: How Isabel Group accelerated what couldn't be automated.

At Isabel Group, the conviction was clear: certain processes could be accelerated with the help of AI. What they needed was support on two fronts, identifying which processes had the most potential, and a partner to help implement the solutions.

Through a Start AI trajectory with Ixor, they zeroed in on supporting services, procurement, HR, and customer service, deliberately leaving IT Ops & Dev out of scope.

The process started with conversations: talking to everyone involved, understanding what they actually spent their time on, and mapping where the friction was. From there, thanks to the structured approach of the Start AI trajectory, each process was scored on feasibility and impact.

Three clear priorities emerged.

Roel Liers (Head of Digitalisation at Isabel Group) and Martijn Leplae (AI engineer at Ixor) share how that journey went:

• Finding the right processes. Scoring workflows across supporting services on feasibility and impact, surfacing the overlooked ones, not just the obvious candidates.
• Making processes AI-ready. Restructuring and rethinking workflows before building anything, because the quality of the automation depends on the quality of the process underneath.

Date
Wednesday 22/04/26
Location
Ixor, Schuttersvest 75, 2800 Mechelen
Timing
Doors - 18:00
TechTalk - 18:30 until 19:30, followed by networking & drinks
End - 21:00