For Organisers & Venues

The Event Ticketing Platform Built for Growth

The only platform that tells you if your event will succeed before you launch it. Lowest fees. 150,000+ events. Built-in intelligence.

Somo Dashboard
2,847
Tickets sold
+34%
Growth
Revenue this month142,500 SEK
0+
Events indexed
0+
Cities
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Categories
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Languages

Three ways we help you grow

Discovery, ticketing, and intelligence — working together in one platform.

Discovery

Your events seen by the people already looking for what you offer. Get discovered by 150,000+ active event-goers.

Ticketing

Keep more of every ticket sold. Up to 75% lower fees than other ticketing platforms.

Intelligence

Know your event will sell out before you launch. Event Score, pricing benchmarks, and competition radar — backed by 150,000+ events.

Platform Features

Everything you need to sell out events

From your first idea to a sold-out crowd — one platform, zero guesswork.

Instant Audience

Your events appear alongside 150,000+ listings on Somo. Reach people already searching for exactly what you offer.

Map Discovery

Users discover you by proximity on interactive maps. The closest events get the most attention.

Event Intelligence

Get your Event Score before you launch. AI-powered pricing suggestions, competition radar, and audience insights — all based on real data.

Every Payment Method

Stripe, Apple Pay, Google Pay, Klarna, and Swish. Your audience pays the way they prefer — you never lose a sale.

Fill Empty Seats

Send targeted push notifications to interested users. Turn last-minute availability into sold tickets.

Sell From Your Website

Embed your event calendar directly on your site. Seamless ticket sales without your audience ever leaving your brand.

Pricing

Simple, transparent pricing

Free
Free
Smart Host
199 SEK/mo
Smart Venue
499 SEK/mo
Smart Venue 360
1,499 SEK/mo
Why Somo

Built for organisers who want results

No lock-in, no hidden fees. Just the tools you need to grow.

Secure payments

PCI-compliant through Stripe. Your revenue is safe and payouts are predictable.

Live in minutes

Create your first event and start selling tickets in under 5 minutes. No onboarding calls needed.

Real support

Our team responds within hours, not days. Priority support for Pro and Smart Venue 360 plans.

Frequently asked questions

One simple percentage per ticket sold — no fixed fees, no surprises. Free: 5%, Smart Host: 5%, Smart Venue: 4%, Smart Venue 360: 3%. Payment processing included. No hidden charges and no setup fees.

Somo offers significantly lower fees — up to 75% cheaper per ticket than other ticketing platforms. Plus, your events get exposure through our discovery platform with 150,000+ event listings, something no other ticketing platform offers.

Somo is the most comprehensive event platform available. When you list your event on Somo, it appears alongside all other events in your area, reaching users who are actively looking for things to do.

We support Stripe (credit/debit cards, Apple Pay, Google Pay), Klarna (buy now, pay later), and local methods like Swish in Sweden. Your attendees pay the way they prefer.

Yes, completely free. We only charge fees on paid ticket sales. Free events are always free to list and promote on Somo.

Yes! Our team can help you migrate events and attendee data from other platforms. Contact our support team and we'll handle the transition for you.

Payouts are handled by Stripe and typically arrive within 2–7 business days after the transaction. You can track all payouts in your Stripe dashboard.

Ready to launch with confidence?

Join organizers who know their events will succeed before they launch.