Iris Lens | EP09: Building Is Easy. Distribution Is Everything. | Pluto Toronto

About the Event 🎉

Iris Lens returns with its ninth episode, live at Pluto in Toronto! Each episode focuses on a real, replicable workflow from someone actively building with AI, rather than just showcasing tools. This time, the spotlight is on growth.

Mostafa Elhefnawy joins us to discuss why distribution, not product, determines which startups thrive. He will explain how Yanmoo assesses a product’s market position, selects acquisition channels, and implements growth strategies using AI agents, drawing from his decade of experience at Super.com and Neo Financial.

Stick around for a 45-minute somatic movement and dance journey led by Duncan So, open to the Iris Lens community! 💃🕺

About the Panelists 👥

Mostafa Elhefnawy
Founder of Yanmoo.ai, an AI-driven growth platform that provides products with their own autonomous growth team. Yanmoo evaluates market positions, suggests optimal acquisition channels, and deploys AI agents to execute effective growth strategies using top-tier tools. Previously, Mostafa led product teams at two Canadian unicorns, scaling Super.com from $1M to $150M in revenue.

Duncan So
A Transformational Experience Architect and burnout interventionist, Duncan specializes in creating experiences that integrate nervous system science, somatic practices, and immersive transformation. His work includes luxury wellness retreats and corporate burnout recovery systems, helping individuals and organizations transition from overdrive to clarity and reconnection.

About Pluto 🌌

Pluto is a creative space for conscious individuals building the future together. It combines coworking, events, and community, where wellness, entrepreneurship, art, and connection come together. You’ll feel the energy as soon as you enter!

🌐 Visit Pluto
📸 Instagram: @enterpluto

RSVP here — Space is limited!