Marketing Evenings LDN:The Future of Marketing in the Age of AI

When AI becomes the first point of contact between consumers and brands, the rules of marketing change entirely. Join us for an evening with Ksenia Barton, Product Marketing Lead at TikTok, as she unpacks what that shift means in practice: how discovery is changing, why cultural relevance now drives AI visibility, and why human strategy has never mattered more.
Ksenia Barton - Marketing Lead

Ksenia leads product marketing communications at TikTok, where she shapes how product stories are told across channels to both educate and inspire users and partners. Skilled in translating product strategy into compelling narratives, she ensures clarity, relevance, and connection in all messaging.
As AI reshapes how people discover, evaluate, and buy, the rules of engagement are shifting. Ksenia will unpack the consumer AI revolution, the rising importance of community-driven brand visibility, and how marketers can lean into strategy as their unique edge. Expect practical insights on navigating a landscape where AI is often the first point of contact between consumers and brands.
Event Overview
AI is changing where consumers go first. This session explores what that means for marketers, and why strategy and cultural relevance matter more than ever.
01The Consumer AI Revolution - Understand how AI is fundamentally changing the way people discover, evaluate, and buy, and what marketers need to know when AI becomes the first touchpoint.
02Brand Visibility in an AI World - Discover why communities, culture, and conversation are critical for visibility. Learn why the brands that people talk about authentically are increasingly the brands AI talks about.
03Strategy is the Marketer’s Edge - Explore what remains uniquely human when AI can create content and optimise campaigns, and how to leverage strategy as your greatest competitive advantage.