UGLY TALK: WHY THE STANDARD GTM PLAYBOOK WON’T GET YOU FAR ANYMORE

🚀 Join Us for UGLY TALK!
Launching a company is just the beginning. You can invest significant time building your product, but still face silence at launch.

Everyone follows the same standard GTM playbook: identical channels, launch posts, and best practices. However, the market is increasingly noisy, and audiences are more skeptical. Our speakers will discuss why the real gap lies not in go-to-market strategies, but in the foundational work that precedes them.

🎯 Why You Should Attend

• Understand why the standard GTM playbook has lost its effectiveness.
• Hear from founders about their experiences when their launches fell flat.
• Learn from the costly mistakes made during launches.
• Gain insights into the essential groundwork needed before any channel can succeed.
• Identify common pitfalls that hinder product adoption and growth.

🙋 Who's Getting In This Room

• Founders preparing to launch or scale a product.
• Go-to-market, brand, and marketing leaders.
• Operators focused on product growth and customer acquisition.
• Investors, advisors, and ecosystem partners working with early-stage companies.

🎤 Who’s Taking the Stage

• Prince Rumi - Partner at Excelsior Edge Ventures
  Founder of Madeline & Co., an AI-native strategy platform. With two decades of experience, he helps leadership teams turn strategic thinking into action.
• Zach Moskow - Founding Team, Head of GTM & Product at Concentrate AI
  Leading product and GTM at Concentrate AI, he has a strong background in strategy and operations.

💬 What We Do Not Sugarcoat

• Where the Standard Playbook Breaks: The crowded channels and copied tactics that no longer yield results.
• Launch Day Reality: What truly happens when founders launch and the market doesn’t respond.
• GTM vs. Pre-Work: Why positioning, purpose, and story are crucial for channel success.
• Real Cases of What Did Not Work: Learn from the launch mistakes and false assumptions of founders.
• From Launch to Traction: Strategies to convert attention into adoption and early users into momentum.

Who's Backing This

• Excelsior Edge Ventures: A venture firm that partners with experts to help founders build category-defining technology companies.
• Industrious: Offering premium flexible workspaces in Midtown, opening this August.
• GREY Journal: Media partner spotlighting modern entrepreneurs.

⭐ About Ugly Talk

Founded in 2019, Ugly Talk transforms business setbacks into breakthrough moments through unfiltered events where entrepreneurs share their lessons and insights. With a growing community across major cities, we aim to impact the entrepreneurial landscape.

Official Website: UglyTalk.com

📢 Important Notice for Ugly Talk Attendees

Admission & Confirmation: Attendance is by approval only. Approved guests will receive a confirmation email. Invitations are non-transferable.
Code of Conduct: By attending, you agree to maintain respect and professionalism.
Liability & Risk: Participation is voluntary and at your own risk.
Media Consent: By attending, you grant the right to capture and use your image for promotional purposes.
Communications: By registering, you agree to receive marketing communications from Ugly Talk.

If you do not agree to this Code of Conduct, please refrain from attending the event.

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