FINANCIAL SYSTEMS FOR FOUNDERS (1st session)

FINANCIAL SYSTEMS FOR FOUNDERS
The Framework: Define → Manage → Report
Most founders build financial systems reactively — patching together spreadsheets as complexity grows. This series gives you the proactive framework used by venture-backed companies, organized around three essential capabilities that build on each other.
Session 1 of 3:
Define Metrics and KPIs for Your Startup
ARR, CAC, NRR, GRR, LTV...

This session focuses on the core KPI stack: what each metric means, how to calculate it, what the target range is, and which underlying data you need to track it reliably.