Ford Holiday River Parade 🎄

🎄 2026 Ford Holiday River Parade | River Walk
Kick off the holiday season with one of the most beloved traditions of the year — the Ford Holiday River Parade! Watch the River Walk come alive with dazzling lights, festive floats, and holiday cheer. ✨

Parade Highlights
🚤 27 beautifully illuminated floats
🎶 5 entertainment floats with festive performances
💡 200,000 holiday lights lighting up the River Walk
🎄 A magical river lighting ceremony

Event Details
📍 Location: 110 Losoya St, San Antonio, TX 78205
📅 Get your tickets here!
🗓️ Date: Friday, November 27, 2026 (Day After Thanksgiving)
⏰ 6:00 PM: Parade begins at the Tobin Center
📺 7:05 PM: Live broadcast from the Arneson River Theatre