From Launch to Scale: Product, Go To Market & Growth in Practice
Education

From Launch to Scale: Product, Go To Market & Growth in Practice

Thu, May 21
06:30 PM08:00 PM
PipedriveFree · See website
About the event

🚀 From Launch to Scale: Product, Go-To-Market & Growth in Practice

Ever shipped a product that seemed solid — yet somehow never gained traction? The uncomfortable truth is that most products don't fail because they're poorly built. They stall because growth falls through the crack between Product and Go-To-Market, with no single owner accountable for bridging that gap end-to-end.

This 2-hour relaxed panel conversation brings together experienced operators working across product, GTM, and growth disciplines — including a candid look at how digital surfaces like websites and launch experiences can either reinforce or quietly expose how well these efforts are truly aligned.


💡 What the Conversation Will Unpack

Expect an honest, practitioner-led discussion covering the messy realities behind:

  • 🎯 Why some launches succeed — and why others quietly fade after go-live
  • ⏱️ When GTM should actually begin (versus when it typically does)
  • 🌐 How websites and launch surfaces reveal the truth about GTM alignment — or expose where it only exists in strategy decks
  • 🔗 Where cross-functional ownership breaks down and how teams realign in practice
  • 🤝 What drives enterprise POCs and pilots to convert — or stall indefinitely
  • ⚙️ How PLG, sales-led, and hybrid GTM motions change real-world decision-making
  • Designing pilots and launches that validate genuine value, not just ship features
  • 🔄 Why feedback loops from launches so rarely make their way back into product decisions

🎤 Meet the Speakers

Gina Dagulin

CMO & Go-to-Market Leader

With 18+ years of experience taking products from 0→1 and scaling them globally, Gina has worked across organizations including Miro, Microsoft, SoSafe, Unbabel, and Siemens. Her expertise lies in translating product value into sustainable growth through product-led strategy, positioning, competitive differentiation, enterprise sales plays, and revenue-driving GTM execution.


Mira Mihaleva

Strategy-to-Execution Specialist

Mira brings over a decade of experience spanning international organizations across technology, operations, commercial execution, and transformation in EMEA, NAM, and APAC. She offers a grounded, practical perspective on the persistent gap between strategy and real-world delivery — particularly where alignment, adoption, and execution matter as much as the solution itself.


Margus Veeber

Web Growth Leader & Founder of VeeberMedia

With 15+ years of experience — from early side projects to leading global web strategy at one of Europe's top SaaS companies — Margus has built a deep specialization in turning websites into core acquisition engines. He spearheaded Pipedrive's website growth, driving significant conversion improvements through structured experimentation and cross-functional collaboration across product, marketing, and growth teams.


🎟️ Register Now

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📍 Hosted at Pipedrive

Join us for a candid, practitioner-led conversation designed to help you spot misalignment earlier, build better cross-functional bridges, and actually get your products moving. 💪

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