Healthcare Growth Sprint Series: GTM & Growth

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Part of The Hatchery, Emory Center for Innovation's Detour Series, presented by Traktion Partners. This workshop is designed for healthcare business leaders seeking clarity on their target audience, growth strategies, and alignment of current activities.

Key Topics Covered:

• 🎯 Defining target patient/customer segments and constituents
• 🤝 Cultivating referral partnerships vs. marketing/sales generated acquisitions
• 🔧 Identifying breakdowns between marketing and operations, and solutions
• 🚧 Recognizing friction points that may be slowing growth
• 📊 Understanding KPIs and utilizing them for improvements

Key Takeaway:

Each attendee will leave with a tangible GTM snapshot of their organization, highlighting growth gaps to address.

Who Should Attend?

Healthcare operators/providers, marketing and operations leaders, and health innovation/life sciences founders ready to transition from growth ambition to execution.

About Traktion Partners:

Traktion is an Atlanta-based marketing and operations firm that empowers market leaders in health and wellness to influence, acquire, and retain patients and clients. Learn more about us.