Praktický workshop o PR: Jak dostat váš příběh do médií
Do you want your company to earn the attention of the media and the public?
In this workshop, you’ll learn how journalists work, what they really need from companies, and why so many emails go unnoticed.
We’ll show you how to identify a story that has the potential to capture attention, how to approach it correctly, and how to follow up on it even after the article is published. You can expect concrete examples and an inside look at the editorial process behind the scenes at Forbes magazine.
You can also look forward to an analysis of selected articles and examples of stories that worked in newsrooms—and why.
Schedule
4:45 PM – Doors open 5:00 PM – How to get your story into the media
6:30 PM – Networking time 7:00 PM – End
U Jezu 525/4
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