Sales 101: from "I hate selling" to landing your first clients | a practical workshop for non-sales people

Sales 101: from "I hate selling" to landing your first clients
Hey, I'm Sarah, and I've been in your shoes.
You built something you truly believe in. A service, an app, a product. You help people!

BUT
Then comes the moment: you're sitting in front of a potential client.
You know what you do is good. You know you can help them.
But something freezes.
You feel uncomfortable asking someone to give you their money.

You stumble through the conversation. You leave thinking "I'm just not a sales person."
Sound familiar? You're not alone.✨
The good news: you don't need 10 years in sales to get better at this. I already did that part for you.
I went from the girl who moved to Spain knowing no one to signing enterprise deals and teaching rooms full of executives how to sell. Not because I became someone else. Because I learned the basics from the experience of others.

Now I share not what I know, but what i LIVED, so you can replicate it !

In this workshop, we'll work on 3 things:
Mindset
Why we were taught selling was a bad thing. The shift from "convincing someone" to creating real value. How to hear "no" without taking it home.
Includes: a practical exercise.
Your sales structure
A simple framework to stop winging every conversation. How to know if someone is actually a good client for you. The full picture of a sales journey, from first contact to happy client.
Includes: document with my own framework that we will modify with YOUR business
Communication
How to open a meeting without awkwardness. Asking the right questions instead of talking too much. How to close with clear next steps.
Includes: a live role play in a safe space to practice in duos ✨
What you'll take home:
2h hands-on workshop with live practice. A small group of builders, founders and freelancers you can connect with. Tips you can use in your very next meeting. Your printed "Sales 101" toolkit: a framework you fill in with your own business during the session. 1 drink included.

This is for you if:
☑ You're freelance, founder or self-employed and have to sell
☑ Nobody ever taught you how
☑ You want practical tools, not theory
This is NOT for you if:
☒ You already work in sales
☒ You feel comfortable talking to clients
☒ You're looking for advanced techniques
About me
I'm Sarah. 10 years in startups and corporate, in sales, partnerships and working with early-stage founders.
Lived and worked in 3 countries.
On a lifelong mission to find the perfect cookie recipe (though that's probably for another workshop).🍪🍪🍪🍪🍪🍪🍪🍪
DISCLAIMER: I'm a former translator, native in English and Spanish, so both the workshop and materials will be available in both languages, así que ven sin que importe el idioma que hables!