UGLY TALK: THE BLACK FRIDAY AND CYBER MONDAY PRE-GAME WITH SHOPIFY

🎉 Join Us for an Insightful Ugly Talk!
Winning big during the holiday shopping season starts long before checkout. Black Friday Cyber Monday (BFCM) is won by brands that prepare early, test early, and plan early, while others are still pretending October is enough time.

This Ugly Talk is the pre-game, a space for Shopify founders to discuss how they are preparing for BFCM, what challenges they faced in previous years, and which tools, AI workflows, and Shopify features are helping them get ahead.

🎯 Why You Should Attend

• Get Ahead of BFCM: September provides enough runway to refine your plan before the late October panic.
• Learn from Experience: Shopify founders will share their past BFCM wins, misses, and the moves they would avoid repeating.
• Pressure-Test Your Prep: Discuss offers, landing pages, inventory, email, SMS, retention, fulfillment, and operational gaps that arise during volume spikes.
• Discover New Tools: A Shopify Sidekick or AI team member will demo new tools and features from the latest Editions release.
• Leave with Actionable Insights: Walk away with a clearer checklist for what to build, test, and simplify before BFCM hits.

🙋 Who's Getting In This Room

• Ecommerce and consumer brand founders from various stages across the greater New York area.
• Ecommerce operators and community builders who know how to convert attention into sales.
• Marketing experts helping brands succeed in the holiday shopping season before the rush begins.

🎤 Who’s Taking the Stage

• Seth Goldstein - Co-Founder of Ancient Crunch Inc.
• Quincy Moore - President & CEO of New York or Nowhere
• Millie Blumka - Co-Founder of Stakt
• Moderator: Brandon Blum - Managing Partner at New Edition

💬 What We Do Not Sugarcoat

• What Broke Last BFCM: Discuss campaign mistakes, inventory misses, tech issues, and rushed decisions founders wish they had caught earlier.
• Current Preparations: Insights on what gets planned 10 weeks out, including offers, bundles, landing pages, and team responsibilities.
• Effective Tools: Identify which Shopify features, apps, automations, and AI workflows are making prep smoother.
• Real-World Demos: Practical demonstrations of how founders can utilize new Shopify tools to expedite their preparations.
• Smart Prep vs. Overbuilding: Understand the difference between effective preparation and unnecessary complexity.
• BFCM Runway: Learn how to use September to test, fix, and sharpen your plan instead of scrambling in late October.

Who's Backing This

• Shopify New York – Powering millions of sellers worldwide.
• New Edition – Fractional Head of Content for eCommerce brands & thought-leaders.
• GREY Journal – Media partner spotlighting modern entrepreneurs.

⭐ About Ugly Talk:
Since 2019, Ugly Talk has transformed business setbacks into breakthrough moments by hosting unfiltered events where experienced entrepreneurs share their lessons and insights. With a growing presence in cities like New York, Chicago, San Francisco, and Miami, we’ve built a vibrant community of founders and industry leaders.

📢 Important Notice for Ugly Talk Attendees

• Admission & Confirmation: Attendance is by approval only. Approved guests will receive a confirmation email. Invitations are non-transferable.
• Code of Conduct: Attendees must maintain respect and professionalism, adhering to all venue rules and policies.
• Liability & Risk: Participation is voluntary and at your own risk.
• Media Consent: By attending, you grant the organizers the right to capture and use photos, videos, and audio recordings for promotional purposes.
• Communications: By registering, you agree to receive marketing communications from Ugly Talk and its partners.

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