Why Brand Identity Matters for Business

🌟 In less than half a second, your ideal clients will form an opinion about your brand, and a staggering 75% will judge your credibility based solely on your website!
Join us at Club Joyful for an insightful session led by Sho Kazandjian, a seasoned creative director, as she guides you through an exercise she employs with her clients to develop a strong and resonant brand. This interactive discussion focuses on honing in on your brand's identity and clearly identifying your ideal clients, while highlighting what sets you and your business apart.

Meet Sho Kazandjian

🌺 Sho, a Los Angeles native, has been a creative force in the design world for over 15 years. Specializing in brand development, her expertise spans logos, websites, packaging, presentations, and more, always with a strategic emphasis on brand identity. Her impressive portfolio includes work for industries such as consulting, hospitality, music, museums, retail, skincare, real estate, and online creators. Holding a BFA in Graphic Design from ArtCenter, Sho has an extensive background with many agencies and studios, but has dedicated the majority of her career to freelance projects and her own brand studio.

✨ Explore her work here: Brand Witch
📸 Follow on Instagram: @brandwitch.co

🎟️ Grab your tickets now: lu.ma/xr3mtyr9