Winning Sales Strategy & Execution

📈 Join the GTM Leader Society's CRO and RevOps Executive Council along with the Harvard Business School Association of Northern California for an insightful evening featuring Frank Cespedes, a renowned Harvard Business School Professor and author of Aligning Strategy and Sales and Sales Management That Works.

Frank will unveil his framework that connects go-to-market execution with strategic objectives, demonstrating how to:

• Translate strategy into customer-selection and sales-call criteria
• Utilize core management levers to distinguish high-performing commercial organizations, including account management, talent development, and effective sales measurement.

🔥 Following the presentation, engage in a fireside chat with AJ Gandhi along with an open Q&A session!

📅 Agenda:
5:30 – 6:00 PM: Registration & Networking
6:00 – 7:30 PM: Presentation and Fireside Chat with Q&A
7:30 – 8:30 PM: Networking Reception

📍 Location: Rippling, 430 California St, 18th Floor, San Francisco, CA 94104

Frank Cespedes has been a Senior Lecturer of Business Administration at Harvard Business School since 1973, leading the executive program on Aligning Strategy and Sales. With extensive consulting experience and a myriad of publications including the acclaimed Aligning Strategy and Sales, Frank's expertise sets the stage for a transformative evening. Don't miss out on real-world insights and networking opportunities!

👉 Reserve your spot now!