Work With Creators 101 - B2B & Tech

From AI startups like Lovable and Wispr to B2B SaaS companies and consumer tech brands, creators are becoming one of the most effective ways to drive awareness, trust, distribution AND conversions.
This workshop is a no-fluff introduction to how modern creator marketing actually works in 2026, especially for tech companies that have never tested it before.
We’ll cover:
• where creators fit across B2B and B2C funnels
• why “founder-led” and creator-led marketing are blending together
• how tech brands are using creators beyond simple paid ads
• what realistic budgets, KPIs and first tests look like
• and how to approach creators strategically without wasting money
This session will help you understand creator marketing from the basics to see if it’s worth investing for your company. I’M SURE IT WILL BE!
About us – we are a creator marketing agency (4x best boutique agency in the UK) with clients like LEGO, Flo app and Silverstone, among others. And I am a B2B founder creator myself. Insider POV, REALLY.