
Your Personal Brand Is Your Unfair Advantage
Your Personal Brand Is Your Unfair Advantage 🎤
You have a voice worth following. This is the day you find it, sharpen it, and put it on camera. Attention + trust open the right doors, and the smartest founders, operators, and investors are building audiences that root for them.
📲 $300 off until August 2nd. Code: EARLYVIP
Who's Leading It
This hands-on workshop is brought to you by Cultish, the creative strategy studio behind some of the internet's most obsessed-over brands.
Alex Manderstam and Hannah Wilson have spent a decade turning brands into obsessions for Meta, Notion, Adobe, and more, building a combined audience of nearly 1.5 million. Hannah has been named a must-follow creator by Instagram's CEO and won Vogue's Creator of Tomorrow award, while Alex is the founder of On Brand, one of Substack's most-read business newsletters. In just one day, they'll help you achieve what they've done for global brands, with your face on camera.
What We'll Cover
- Personal Brand Positioning: Get clear on what you want to be known for and reverse-engineer the strategy to get there.
- Content Strategy: Work backward from your long-term vision into content pillars, themes, and actionable post ideas.
- Content Systems: Learn to build and research using AI tools, operating like a full content team.
- On-Camera Presence: Discover your real voice so that the camera feels easy, not awkward — including delivery, warm-ups, and posing for headshots.
What You'll Leave With
- A clear personal brand strategy — positioning, pillars, and overall architecture
- Drafted content ideas and scripted posts ready for that week
- AI-driven systems for research and content planning
- Real camera practice with live feedback
- Professional headshots taken during the day
- A resource pack of hooks, references, and templates for ongoing use
- And more surprises to be announced!
Who It's For
Founders, especially those heading into a raise, and anyone needing to show up as the face of their company. Investors and operators building an expert-led personal brand will gain equally from this experience.
Come as the best-kept secret in your space. Leave with a following.
Hosted By
✨ Dream Ventures Accelerator | Network, Access, Education.
Annie Evans and Kelley Arena are angel investors who have deployed over $20M through syndicates and backed 50+ companies, including favorites like Chillhouse, Superpower, and more. They’ve helped 250+ founders raise over $25M through their accelerator.
✨ Lightning Society is a private membership club fostering intentional connection, creativity, and community among founders, artists, and thinkers. Follow @lightningsociety for updates on future events.
Lightning Society, 427 Broadway, New York, NY 10013, USA
ItinéraireScannez avec l'appareil photo – l'événement s'ouvre dans l'app Somo.









