The Net Zero Narrative Gap

Despite 60 percent of Brits supporting the UK’s commitment to reach net zero by 2050, there has been vocal opposition to net zero solutions.
The current framing of net zero is broken. Brits may be aware of net zero, but awareness doesn’t necessarily translate into understanding. The sacrifices and negative impacts of a net-zero transition (e.g. taxes, bans) are overemphasised, and it’s affecting public perception: 38 percent of Brits believe that they will be worse off as a result of net-zero actions. Yet it’s not always eroding support – 41 percent of those that believe the UK’s net-zero commitments will leave them worse off still support the goal nonetheless.
The UK isn’t immune to the impacts of climate change. Research predicts the number of days exceeding 25°C will increase nearly four-fold, as well as more intense rainfalls, yet more frequent and severe long-term droughts. Fixing the net-zero narrative can drive public support, which can translate into government and corporate action.
Join Blakeney for this deep dive into the current perception of net zero, how we got here, and how we can demonstrate the value of net zero, filling the narrative gap.
Doors open at 9:00am for networking and a light breakfast and beverages. The panel will begin at 9:15am, concluding at 10:30am.