Fill the venue. Every night

For you who run a venue with a team, nightclub, theatre, stage, cultural house. Your own venue page, AI-driven market intelligence and 0% ticket fee. Fill every night, not just weekends.

Your own teamYour own venue page0% Somo fee

Alt du trenger, ett dashbord

Sanntidsanalyse, publikumsinnsikt og handlingsdyktig intelligens, alt på ett sted.

Smart Venue Dashboard
Tickets Sold
2,847
+12%
Revenue
142,500 SEK
+34%
Event Score
87/100
Strong
Competing Events
3
Low
Ticket Sales · Last 30 Days+34% vs last month
Event Score Breakdown
Timing
92
Pricing
78
Competition
85
Demand
90
This Weekend · Your Area
Fri 19:00Jazz Night @ Blue NoteLow
Sat 20:00DJ Set @ Club XMedium
Sat 22:00Stand-up @ Comedy BarLow

Built for the room you run

You have a fixed stage and a team. The programme recurs, and every night needs filling.

The nightclub

The nightclub

Recurring club nights on your own floor. Drop releases, guest lists and 0% fee on every ticket, so the whole till is yours.

The theatre

The theatre

Premieres and runs with reserved seating. Sell whole seasons, watch occupancy grow and keep your audience coming back.

The live venue

The live venue

Concerts and club nights. Early bird, regular and VIP, plus AI that warns you when a bigger event clashes with your night.

The comedy club

The comedy club

Stand-up several nights a week. Sell series and season passes, see which comedians fill the house.

The cultural house & gallery

The cultural house & gallery

Vernissages, screenings and programmes. A branded page for the house, tickets or free entry, and audience data for every room.

The restaurant & bar

The restaurant & bar

Quiz nights, DJ sets, tastings and pop-ups in your own space. Fill the weekdays with programming, and keep everything you sell.

Selling to your own events without a venue?

Then Smart Host is your tier, built for the solo organizer selling tickets to recurring events without a fixed stage or team.

See Smart Host

Know before you publish

AI Price Intelligence

Ticket prices benchmarked in real-time against 2,000+ similar events in your market.

  • Live market benchmarking
  • AI-generated price recommendations
  • Revenue optimization alerts

Competition Radar

See exactly which events compete for your audience on any given night.

  • Interactive conflict map with distance & risk
  • Audience overlap analysis
  • Automatic scheduling warnings

Predictive Audience Intelligence

AI-powered attendance predictions and deep audience insights.

  • Predicted attendance forecasts
  • Market saturation indicators
  • Event Score with improvement tips

AI intelligence, built into every event you create

When you create or edit an event, Somo's AI engine analyzes it in real-time. Competition, pricing, content quality, and predicted outcome, all before you hit publish.

01

Create your event

Add your event details as usual, title, date, time, venue, pricing.

02

AI analyzes instantly

Competition Radar activates. Price benchmarking runs. Content is scored. Attendance is predicted.

03

Optimize and publish

Apply AI suggestions with one click. Adjust timing, pricing, or content based on real market data.

87/100

Event Score: Vit før du lanserer

Vår AI analyserer 150 000+ arrangementer for å forutse hvordan ditt går. Vi vekter inn timing, pris, konkurranse og etterspørsel i én tydelig poengsum, så du vet hvordan det ligger an før du lanserer.

  • Timing- og ukedagsanalyse
  • Prispunktbenchmarking
  • Konkurransetetthetssjekk
  • Kategorietterspørselssignaler

Built for a venue with a team

Your own venue page

A branded page for your venue where all your events gather automatically, with map, programme and tickets.

Team up to 10

Invite door staff, bookers and marketers. Roles and permissions for your whole crew.

Drop releases

Release tickets in batches, build hype and sell out in waves, like the best clubs do.

0% ticket fee

Somo takes 0%. Only Stripe's card fee applies, straight to your Stripe.

Audience insights

Know who comes, where they live and what they book, plan the programme on real data.

Broadcasts & discount codes

Up to 5,000 emails a month plus discount codes for regulars, members and presales.

Klar til å komme i gang?

Fortell oss om arrangementene dine, så hjelper vi deg å finne riktig plan.

Klar til å ta smartere beslutninger?

Smart Venue inngår i Smart Venue™-planen.