Manage the entire festival, from the first booking to the last stage change
One platform for 900 program items, 20 stages and everything in between.
99.9%
Uptime SLA
EU
Data in Sweden
24/7
Festival support
<2h
Response time
Your dashboard
Hundreds of acts. One command center.
Lineup, stages and confirmations across every day of the festival, always in sync.
Somo Smart Producer, booking overview and production management
Live within 5 business days
Booking Workflow
Track every program item through a clear pipeline, from Preliminary to Published. Filter by status to see exactly where your festival stands.
Production Management
Technical riders, power and backline requirements, sound and lighting specs, stage change times, everything your production team needs, attached directly to each program item.
Upload Portal
Send a link to an artist or speaker. They upload program text, press photos, and riders, no account needed. Material is attached to the right program item automatically.
Venue Tech Specs
Stage dimensions, power capacity, sound systems, lighting rigs, load-in instructions, and curfew times, all documented per venue for your production team.
Application Forms
Create custom forms for food vendors, market stalls, or exhibitors. Applicants fill in online, you review, approve, or waitlist from your dashboard.
Excel Export
Download daily schedules per stage, production summaries, and full event lists as formatted Excel files. Perfect for meetings and on-site printing.
Who it's for
Built for the whole festival
Hundreds of acts, many stages, a whole team and suppliers. One platform that holds it all together.
The music festival
Multiple stages, hundreds of acts. Booking pipeline, riders and schedules, the whole production in one place.
The city festival
The whole city as your venue. Coordinate sites, stages and thousands of visitors with a team that sees one shared view.
The food & drink festival
Dozens of vendors and stalls. Manage bookings, tickets and time slots, keep track of every moving part.
The arts & culture festival
Installations, performances and multi-day programmes. One hub for artists, sites and audiences.
The sports event
Races and mass events with thousands of participants. Registrations, start waves and logistics, all in one place.
The film festival & open-air cinema
Screenings across many nights and sites. Schedule programmes, sell tickets and fill every showing.
Run a single venue, not a festival?
Then Smart Venue is your tier, built for one fixed stage with a team, not large-scale festival production across many stages.
Adaptive Platform
Revenue or reach, the dashboard adapts
Switch between Commerce and Community mode. Every KPI, report, and recommendation adjusts to match your goals.
Commerce Mode
Revenue, tickets sold, conversion rate, average order value.
Community Mode
Reach, RSVPs, engagement rate, audience growth.
How it works
From planning to execution
From first contact to signed contract
Manage the entire booking workflow.
Riders, backline and everything on stage
Artists upload their riders.
Schedule and export
Drag and drop artists. Export to Excel.
Security & Trust
Built for trust
We know that the public sector demands more than a nice interface.
Data stored in Sweden
All data hosted on AWS in Stockholm. Nothing leaves the EU.
Full GDPR compliance
Consent, data deletion and export functions built in.
Swedish support
Dedicated contact person. 24/7 during festival days.
Response time under 2h
We're here when you need us most, before and during the event.
Integrations
REST API for publishing program data to your website
Excel export for offline distribution and planning meetings
Responsive web, works on tablet at the venue
Ready to upgrade your production?
Book a demo. We'll show you how Smart Producer handles your festival.