Somo Smart Producer

Manage your entire festival — from first booking to final curtain

One platform for 900 program items, 20 stages, and everything in between. Built for festivals, trade fairs, and conferences.

99.8% uptime

Data stored in Sweden (AWS Stockholm)

Dedicated support, 24/7 during the event

dashboard.somo.social

Somo Smart Producer — booking overview and production management

Live within 5 business days

Booking Workflow

Track every program item through a clear pipeline — from Preliminary to Published. Filter by status to see exactly where your festival stands.

Production Management

Technical riders, power and backline requirements, sound and lighting specs, stage change times — everything your production team needs, attached directly to each program item.

Upload Portal

Send a link to an artist or speaker. They upload program text, press photos, and riders — no account needed. Material is attached to the right program item automatically.

Venue Tech Specs

Stage dimensions, power capacity, sound systems, lighting rigs, load-in instructions, and curfew times — all documented per venue for your production team.

Application Forms

Create custom forms for food vendors, market stalls, or exhibitors. Applicants fill in online — you review, approve, or waitlist from your dashboard.

Excel Export

Download daily schedules per stage, production summaries, and full event lists as formatted Excel files. Perfect for meetings and on-site printing.

How It Works

1

Create your festival

Set up a Campaign — your festival, fair, or conference. It groups all venues, program items, and data in one place.

2

Add your stages

Create Venues for each stage, hall, or area. Add technical specifications so your production team has everything they need.

3

Build your program

Create program items, assign them to stages and time slots, track booking status, and collect content via upload links.

4

Produce and publish

Manage production requirements, export schedules for your team, and publish your program via API to your website.

Built for

City Festivals

Multi-stage programs with hundreds of performances, production logistics, and vendor management.

Trade Fairs & Conferences

Session scheduling, speaker management, exhibitor applications, and venue planning.

Music Festivals

Artist booking workflows, technical riders, stage scheduling, and real-time production data.

Food Markets & Fairs

Vendor applications with custom fields, approval workflows, and infrastructure needs (power, water).

Integrations

REST API for publishing program data to your website

Excel export for offline distribution and planning meetings

Responsive web — works on tablet at the venue

Ready to produce your next event?

We'll show you the system in 20 minutes. No commitment, no hidden fees.