AI Founder Playbook: Mapping the Competitive Terrain

Join Alisha Outridge, Chief Product & Technology Officer at Byte & Chord, for an interactive workshop designed to elevate your product strategy! 🎯 This session is perfect for both entrepreneurs and corporate intrapreneurs aiming to go beyond basic feature checklists to create a thorough market analysis that clearly defines your product's position.

What You'll Learn:

• Why Traditional Competitive Analysis Fails: Shift from generic feature matrices to true strategic positioning.
• Master the Competitive Terrain Map™ Framework: Utilize advanced market research techniques that typically cost six figures with top-tier consulting firms.
• Align Your Market Map: Understand user and buyer behaviors to determine what customers will truly pay for.
• Walk Out with a Deliverable: Create your own terrain map and identify the highest-leverage strategic move it reveals!

👉 Note: Bring your idea and laptop! If you lack a product idea, no worries! We'll provide real-world sample cases so you can practice adapting this framework to any industry or challenge.

Agenda:

• 6:00 – 6:30 PM: Networking over dinner and drinks 🍽️
• 6:30 – 8:00 PM: Workshop 🔍
• 8:00 – 8:30 PM: Post-event networking 🤝

About Alisha Outridge:

Alisha is an experienced leader at the intersection of product and engineering, with a strong background in building scalable platforms. She has held multiple PM leadership roles as CTO and CPO in diverse startups and previously served as Senior PM Director at Meta.

Brought to You By:

Trampoline: Committed to uplifting the next generation of leaders, Trampoline helps individuals and businesses thrive by reaching their full potential. 🌱

Singapore Global Network: Connecting over 220,000 members globally, SGN fosters opportunities and collaboration, supporting a diverse community across borders.
Join SGN today for exclusive benefits: Join SGN

Location: Cre8ive NYC - Multipurpose Office/Studio/Rehearsal Spaces 🎨
Get Your Ticket Here!