An Evening With Matt Roberts, Aston Martin Aramco F1 Team

🏎️ An Evening With Matt Roberts | Aston Martin Aramco F1 Team

What happens when the cutting-edge tools of elite motorsport are pointed squarely at the fans in the grandstands? Join us for an intimate fireside chat exploring one of the most fascinating transformations happening in sport right now: how data, insight and technology are reshaping fan engagement at the highest level.

🎙️ The Conversation

Matt Roberts, Insight Business Consultant at Aston Martin F1, brings a career that spans Formula 1, Formula E and the broader motorsport landscape. He'll be sharing the practical lessons learned, the surprising discoveries made, and the strategic thinking behind how some of the world's most iconic sporting brands are forging deeper connections with their audiences than ever before.

Matt will be in conversation with Caroline McGuckian, CEO of Meshh — a long-standing partner whose technology has been central to the fan insight story. Together, they'll unpack real-world examples of how the right data, applied intelligently, is fundamentally redefining the relationship between fans and the sport they love.

💡 Think of this as a preview of the full Meshh presentation arriving at the end of June.

🗓️ What to Expect

• 🛋️ A relaxed, conversational fireside chat format
• 🏁 Real stories and candid insights from inside the paddock
• 🔭 A forward-looking perspective on where motorsport is heading
• 🥂 Ample time to network over drinks

👥 Who Should Attend?

This event is ideal for anyone working in:

• Sport, marketing, data or technology
• Live events and fan experience
• Anyone curious about how the most innovative sporting organisations think about their audiences
• And of course — anyone who simply loves motorsport 🏆

🤝 Proudly Sponsored by JMW

For you and your business.

⚠️ Spaces are strictly limited. Secure your place now via the link below:

👉 Register Here