Defending Your Budget

When Your Board Asks "... And What Are We Getting ???"

Agency owners and fractional growth leaders often find themselves delivering results without clear insights into their offerings or target audiences. This often leads to vague positioning, minimal traction, and challenges linking marketing expenses to tangible outcomes.

Join us as we bridge the gap between marketing investments and board-level expectations, equipping you with the tools to drive and communicate your performance effectively. Build clarity, confidence, and alignment within your organization! 🚀

Featured Speakers:

• Sarah Murphy: A seasoned marketing and brand leader with experience from major organizations like the New York Stock Exchange (NYSE) and Condé Nast. Known for seamlessly aligning brand, customer experience, and business performance.
• Andrew Newman: A growth and marketing leader experienced in high-growth startups and global institutions such as BlackRock. He excels at translating strategy into measurable revenue and defending marketing impacts to executive teams.

This conversation is essential for agency owners, independent consultants, and fractional growth leaders facing pressures to prove their impact. Discover what truly drives success and how to communicate it effectively to gain trust and ongoing investment!

Hosted by:

York Effect Live & All Things Advertising

• York Effect Sprints™ help you build the pipeline through offer clarity and audience validation.
• All Things Advertising connects adtech and martech companies with over 1,000 senior marketing and advertising decision-makers.

Sponsored by:

The Yard - A dynamic coworking space that fosters creativity, design, and collaboration with a range of shared and private workspace options tailored to your team's needs. Explore more at theyard.com 🌟

This event is part of #AIWeekNY by Pulse NYC, celebrating innovation within the AI ecosystem. Learn more at pulse.nyc/ai-week