Due East: An evening for brands that can't be copied

A private dinner with Shopify + Verbal+Visual, on the sidelines of Etail East.

There's a real question underneath everything happening in commerce right now: when AI can build, optimize, and personalize almost anything, what's actually left that a competitor can't copy?

We have a point of view on it — a customer who already knows your name — and we'd rather argue about it over dinner than from a stage.

So we're pulling a small table together in Boston during Etail East. Ecommerce leaders from brands worth talking about with one question on the table for the night:

When AI decides what shoppers see, how do you stay the brand they ask for by name — not just the one an algorithm happens to pick?

Good food at Deuxave, a sharp group, and a conversation you'll actually think about on the flight home. We'd love to have you.