From Data to Decision: How AI is Changing Customer Understanding

🌟 Join Us for an Insightful Breakfast Panel! 🌟
More data often leads to increased confusion. In today's world, organizations possess vast amounts of customer data, yet this abundance can complicate decision-making. Behavioral signals reveal actions, not motivations, while demographics provide surface-level insights without capturing the nuances of customer thought processes. If fed the wrong inputs, AI only exacerbates this dilemma.

🎤 This panel unites three experts from diverse sectors—retail, financial services, and student accommodation—to tackle the essential question: How can we transform data into reliable decisions?

What You Can Expect:

✅ Discover how to leverage enterprise data infrastructure effectively and recognize its limitations when AI is involved.
✅ Understand why relying solely on behavioral data can lead to misleading conclusions.
✅ Explore a psychology-first approach to personalization that dives deeper than mere clicks.
✅ Delve into the concept of agentic commerce: What occurs when AI begins to behave like a customer?
✅ Network with senior peers who are facing similar challenges in their organizations.

Who Should Attend?

This event is tailored for senior leaders who recognize the disconnect between the data their organization gathers and the decisions that emerge from it. Whether you're grappling with marketing and commercial strategies, data and technology issues, or workforce skills, you’ll walk away with fresh insights, valuable connections, and actionable strategies to implement in your organization.

Featured Speakers:

• Robert Franklin, Head of Data Science, Boots
• David Chadderton, CMO, Homes for Students
• David Liversidge, Senior Banking Advisor, Salesforce
• Maria Nikolitsa, VP, Industry Value Advisory, Salesforce

🏢 Location: 9 Devonshire Square
🎟️ Secure Your Spot: Sign Up Now!
Places are limited—don’t miss out!