
Show up Everywhere - Powered by Claude
📍 Art & Space LA · Saturday, May 16th
Live Workshop · Los Angeles -
🅿️ Easy Street Parking (No Permits)
A focused two-hour session on how search actually works right now — and how to use AI to show up in it.
💻 Bring your laptop
⚡ What's Changed
Search Has Split
Into Three Systems.
Most businesses are optimizing for one. In this session we'll walk through all three — what they are, how they work together, and where the real opportunity is for local LA businesses right now.
SEO
Search Engine Optimization
Getting ranked in Google. The foundation — and still essential when done correctly.
AEO
Answer Engine Optimization
Getting selected as the answer by ChatGPT, Perplexity, Gemini, and voice search.
GEO
Generative Engine Optimization
Getting cited inside Google's AI Overviews — the results that appear before the rankings.
🔬 Brand New Tool · This WIll Be Unveiled at This Workshop
An AI Tool That
Reads Your Site
Like Google Does.
We're bringing an exclusive AI-powered website scanner to this session. Drop in a URL or upload a screenshot of any website — and it gives you a real, specific analysis of what's working and what isn't. Not generic advice. Your actual site.
🔗
Paste a URL
Point it at any live website and get an immediate breakdown across six areas of performance.
📸
Upload a Screenshot
No live site yet? Analyzing a competitor? A screenshot works just as well.
01 · Visual
Visitor Experience
What a first-time visitor actually sees — friction points, layout issues, and what's causing people to leave.
02 · Messaging
Headline Strength
Whether your headlines are doing their job — and specific suggestions for making them more compelling.
03 · SEO
Search Visibility Gaps
Missing meta data, weak structure, and what's keeping your pages from ranking where they should.
04 · Design
Visuals & Engagement
Where better graphics or simple animations would make the page more engaging and memorable.
05 · Backend
AI & Google Readability
How readable your site is to crawlers and AI platforms — and what structural gaps are hurting you.
06 · Conversion
Turning Visitors Into Leads
Where people are dropping off and what changes would help your existing traffic convert better.
If you have an existing website, you'll walk away with clear, specific insight on what to improve — across the backend, the content, and the user experience. We're not promising a complete overhaul in two hours, but we do promise you'll leave knowing exactly where to focus and why.
🔵 Google Business Profile
The Free Visibility Tool
Most Businesses
Get Wrong.
A properly set up Google Business Profile — connected correctly to your website — is one of the most effective ways to generate organic local traffic without paying for ads. Most businesses either skip it or set it up once and forget it. We'll cover the foundational pieces that make a real difference.
The key insight most people miss: your website and your GBP need to speak the same language to Google. When they do, Google extends more trust to your business — and that trust shows up as visibility across Search and Maps.
🌐
Your Website
References and validates your GBP with consistent content and schema
🔵
Google Business Profile
Links back to your site and reinforces your local authority
📈
Google's Trust
Both properties speaking the same language earns you more visibility
Setting It Up Correctly
How you structure your GBP — categories, descriptions, photos, and how it aligns with your website — directly affects where and how often Google shows your business in local results.
Connecting It to Your Website
When your site and your GBP are properly integrated, the two reinforce each other. We'll cover what that connection looks like and how to use Claude to maintain it over time.
Honest expectation-setting: We'll cover the foundational pieces that move the needle — not a guarantee of specific results. Every business is different, and organic search takes consistency over time. What you'll leave with is a clear understanding of how GBP actually works and what to focus on first.
🙋 Who This Is For
If You Have a Website
— or Want to Build One —
This Is for You.
This event is perfect for anyone who has a website or wants to build a new site. No tech background required. Just bring your curiosity, your laptop, and an open mind.
🅿️ Easy street parking · 🤝 Great networking with LA professionals
💥 What You Walk Away With
Clarity.
And a Direction.
A clear understanding of SEO, AEO, and GEO — and how they work together for local search.
Hands-on time with our exclusive AI scanning tool applied to a real website.
Foundational knowledge of Google Business Profile — what to set up and why it matters.
An introduction to Claude as a practical tool for content, strategy, and site improvement.
Specific, actionable insight on your own website — visual, SEO, and backend.
New connections with LA professionals who are moving in the same direction.
📍 Art & Space LA
Two Hours.
Real Insight.
Limited Seats.
A focused, no-fluff session on AI-powered search visibility for local businesses. Come curious. Leave with direction.
💻 Bring your laptop
Art and Space - Venue
RouteArt and Space - Venue
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